Professional Video Producers Associations
Being a member of a professional association adds to your piece-of-mind when choosing any service. The Australian Video Producers Association (AVPA) is, as the name suggests, the primary association for video producers in Australia. They have a code of ethics for their members to follow and blessings of this may cause suspension of membership. There are also three levels of accredited membership – Standard, Advanced & Master. Where membership exemplifies integrity through the code of ethics, accredited membership combines this with a proven level of technical ability through submission of work for evaluation. Find a wedding video producer who is not just a member, but also an accredited member of the (AVPA) and you’re pretty much assured of professional service and quality. The AVPA treat their membership and accreditation very seriously; it is not just a matter of buying accreditation, it must be earned. There are other video and / or wedding associations of which wedding video producers can be members. Generally, membership entails some standard of service and / or quality. Just make sure that the association itself is respectable. Inquire as to member numbers and selection criteria. Search the net for information on membership numbers. Some video and wedding associations are more like money-making ventures – money rather than experience or ethics can buy membership, accreditation and awards. So be sure to engage only a respectable, professional videographer.
View Their Work!
Plain and simple – view their work. Look at whole productions, not just ‘demo highlights’ or fancy website pictures. Look at the final product:
- What do the video or DVD covers look like?
- How good is the quality of sound?
- What do the menus and / or credits look like?
- Look at more than one wedding video and more than one video producer
Now, you’re not expected to sit through five entitlement wedding videos to confirm a video producer is up to scratch, but when they’re showing you an example ask to see the vows or credits, or request an example of a particular style or event. If the video is on DVD then it should be a fairly simple task to select certain chapters. When people are selling something, obviously they’re more likely to show you the best parts. So just make sure the not-so-best bits are acceptable and not something you find disappointing.
- Professional Equipment – Do they use broadcast quality cameras? Broadcast quality digital is the way to go. Audio equipment must also be of professional standard. Professional radio microphones are necessary to capture clearly your vows and other important readings and speeches.
- Meet With Your Wedding Videographer – Sit down with your videographer and go through your wedding plan with them. As they will be with you for the full day, it’s important that you feel comfortable with your videographers. This is one of the most important criteria.
- Who’s Filming Your Wedding? Ask whoever the person you’re seeing is the same person who will be filming on the day. If not, ask to meet with the person who will, or at least see their personal work. Some (not so good) production companies, like some (not so good) photography studios, just farm the work out to cheap sub-contractors and these companies are to be avoided. Some, on the other hand, have back-up crews for busy periods that deliver the same high quality service irresponsive of who is filming. You just need to confirm the quality of the end product will not be compromised if contractors are used.
- Wedding Video Testimonials – Ask to see testimonials from previous customers – and if you can match a letter to a production, all the better. If you know anyone who had a professional video of their wedding, ask them what they thought of the service and if they would mind showing you their video. Unsolicited praise is the best recommendation of all!