Diesel is a top clothing manufacturer based in Italy. It was established in the 1970s by Renzo Rosso and joined later by (now) Creative Director Wilbert Das. Since its establishment, it has been growing at a fast pace and expanding and diversifying year after year. The Diesel Black Gold clothing line is the luxurious and glamorous range within the Diesel brand. The designs that Diesel creates are inspired by the designer’s own styles and each design they produce is heavily influenced by their own lives, beliefs and ambitions. In total, there is a a massive range of clothing including Diesel jeans, cardigans and tee shirts. Diesel clothing also works really well when paired with other brands of designer clothing. For example, you can wear Diesel T-shirts with Denham jeans, or Diesel jackets with Full Circle trousers.
Diesel is no prude when it comes to marketing its brand and is well known for using pseudo-sexual advertisement to advertise the jeans. Many Diesel commercials are raunchy and the Diesel-wearing protagonist on-screen will regularly be seen to be lucky with the ladies, or shown in the ‘morning after’ in the company of at least one lady.
In recent years Diesel launched the Global Warming Ready campaign. The Global Warming Ready Campaign suggests that Diesel is the ideal clothing to wear for the global warming weather. It won awards for the controversy and hype it caused for showing potential environmental disasters as being a pleasant place to live and take vacations. One of the adverts showed a couple sunbathing in the Arctic. Another showed Times Square overrun with vegetation, fauna and wildlife.
Diesel’s latest advertising campaign is called ‘Be Stupid’, which is also the name of their 2010 collections. The main message of the campaign is that being ‘Smart’ is over-rated, and being ‘Stupid’ is much more fun. It’s also clear that some of the best creations, inventions and social movement through history came from what could be seen as ‘Stupid’ decisions. One particularly strong image from the campaign is that of a young couple sharing an intimate moment inside an industrial-strength washing machine.
Diesel clothing is contemporary and stylish and always at the forefront of new trends and fashions. If you are looking for fashionable and practical clothing, you should consider to checking out the collection from Diesel clothing, there’s almost always something for everyone and you will not have to risk looking foolish. Diesel jeans are made from high quality denim and will last for a long time if you look after them.
In the early years, Wilbert Das and Renzo Rosso were the main designers for Diesel and between them oversaw and created most of the Diesel designs. In time, Wilbert Das was made head designer of the menswear division. Not long after that, he was promoted to Creative Director for the whole of the Diesel empire. As Creative Director, Wilbert Das is responsible for seeing to the overall direction of the designs of the clothing and ensuring that every released design lives up to the Diesel standard. He also manages the communication campaigns, and ensures that the messages being sent out are conveying exactly what he believes. In short, Wilbert Das controls most aspects of the company, at least everything that leaves the company such as clothing and adverts. Under the direction of Wilbert Das, Diesel is able to produce the best varieties of clothing designs. Because of the hard work and dedication of Rosso, Das and the rest of the team through the years, Diesel is now famous throughout the world. In total, there are more than 10,000 stores that carry the Diesel line of clothing range.
Diesel clothing can be purchased at selected fashion boutiques and online stores. Diesel clothing is quite affordable. The average cost of Diesel clothing ranges from $40 – $300. If you want to save money, it is recommended that you shop for Diesel clothing at online stores, especially small, independent businesses. That way, you can be sure you’re receiving the best service and prices. The online stores also allow you to conveniently shop for the Diesel range from the comfort of your own home. The Diesel T-shirts and denim jeans have a casual look and feel to them. However, they are very durable and can be worn for a number of years without degradation.