There has always been a competition between two of the major shoe brands on the market. It is no secret that there is a massive battle going on between Adidas and Nike. The companies have even gone so far as to openly declare war against each other. Even though we see less advertising efforts from Adidas, they still remain just as popular, but why?
Nike is openly innovative and has made sure to keep itself on television and has sponsored various sporting events with the largest banners available. Yet when it comes down to it, Adidas has proven itself to be a superior brand all around.
What makes Adidas stand out above Nike? Simply put, they make a great shoe. Stars from all walks of life have recently started endorsing Adidas again, and they are making it well-known that they absolutely love their shoes. But what is it about the brand that catches their attention? The truth is, the company isn’t even in the mind of people who love the shoes. They just make a great shoe all together.
Adidas Is Marketing Innovative Concepts Adidas does not follow the current market trends that other sports related shoe companies do. They are always reinventing their line of shoes and they are constantly testing products that other companies have not considered.
Athletes love their new innovative approach to designing 3-D printed soles on their shoes. Not only does this create a unique spin on sneakers, they can be customized to each individual if a custom order is placed.
How Adidas Creates Their Shoes We have already addressed that Adidas takes an innovative approach to creating their line of shoes, but many people are unaware of what makes this innovation pay off with each pair of sneakers they create.
Leather Upper Shoe – The upper leather portion of the shoe is created from a single piece of leather. Most companies use multiple pieces of material to create their shoe. However, Adidas has always been well known for their single piece upper shoe. This provides added flexibility and support than other shoes.
The Creation of a Line of Shoes Comprised of Recycled Plastic from the Ocean – Adidas has previously released, and is currently working on a line of shoes that will be created completely from plastic retrieved from the ocean. Not only will this significantly improve the planet, it is an ingenious way to boost the sales of Adidas shoes.
Amazing Discounts are Available As if they didn’t already offer an amazing deal on their products, Adidas allows various websites to offer amazing discounts on their products. If you are searching for amazing deals on Adidas products, visit https://www.groupon.com/coupons/stores/adidas.com
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