Alex Consani Is the Master of Gen-Z Humor on TikTok

If you were following the fall 2022 runway shows this past fashion month, you may have caught a glimpse of a new star on the catwalks. That would be IMG model Alex Consani, who walked for labels such as Alexander McQueen and Versace (she made her high-fashion debut last season, for Tom Ford). With her signature bleach-blonde hair and eyebrows, the 18-year-old model is becoming one of fashion’s freshest new faces—but she first got big on TikTok, where she now has over 719,000 followers on her page, @captincroook

Consani launched her TikTok during quarantine in 2020, and has quickly amassed a following for her candid, unfiltered, and off-the-cuff videos—all defining qualities of Gen-Z humor on the app. She’ll film herself struggling to get into the Tripp NYC showroom, or imitating Euphoria’s Jules at the club. “Gen-Z humor is extremely different from the rest of humor I have seen,” says Consani of her TikTok style. “It focuses itself on randomness, and not that of planned sketches. Especially on TikTok, I notice viewers tending to lean towards content that is made from nowhere, with no explanation.” 

TikTok content

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Another thing her fans love? Consani’s early-2000s style, which is full of shield shadesmini skirts, and Y2K scarf tops. While she’s gained an impressive following on TikTok, Consani says she’s now excited to be bringing her devoted audience into the world of modeling. For her, it’s a meaningful career that means a lot more than just wearing fabulous clothes on the catwalk. “I was always interested in [modeling,]” says Consani. “Especially as a young trans girl, I always saw the lack of representation. I wanted to fill the void and show other trans and nonbinary people that it was beautiful to be trans—not something to be ashamed of.” 

Below, Consani discusses how she started modeling, where she shops in New York, and what TikTok idea she wants to tackle next.

What made you want to start creating on TikTok? 

I first started TikTok out of boredom when quarantine started. Since I can remember, I always had some sort of social media where I would post memes and humorous things for my friends to laugh at. Once I started, my friends and family told me about how funny they were, and because I enjoyed it as well, I decided to continue my journey on the platform.