Best Black Friday clothing deals: Sales from Pandora, Calvin Klein and Lululemon

This Black Friday event is set to be bigger than ever, as big-name brands are already slashing their prices in early bird sales.

While originally Black Friday was a flash sale that took place on the day after Thanksgiving in America, it quickly evolved to run through to the following Monday, also known as Cyber Monday, which was the online only day.

It’s since grown even more recently too,  as many brands now hold pre-sales during the week leading up to 27 November (and some even before that), with early bird discounts.

As coronavirus continues, this year’s sale will move online, so you’ll only have virtual queues to contend with, rather than standing in the cold outside a physical store.

Whether you’re on the hunt for new loungewear, a warm winter coat or chunky black boots that will last you years, fashion often sees some of the biggest discounts, with retailers including Asos, Missoma, and Oliver Bonas expected to participate again this year. Below we’ve listed the early-bird deals to shop now and beat the rush. 

Throughout the long weekend of sales and during the weeks leading up to the event, we’ll be bringing you the best deals to help you bag a bargain on everything from outerwear to underwear and everything in between, so ticking off your shopping list will be a breeze.

Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

The best early Black Friday fashion deals

Missoma Lucy Williams gold chunky entwine hoop earrings: Was £110, now £82.50, Missoma


It’s unlikely that you’ve seen anyone in the fashion pack unadorned with an item from Missoma’s expansive jewellery collection. As a brand it rules the roost when it comes to affordable and wearable pieces, and it’s a firm favourite here at IndyBest, so we’re glad its annual sale is here. 

Go big and bold with this pair of gold plated hoops that have the power to transform any outfit. Upgrade your ear stack further and pair with the gold mini tunnel hoop earrings (was £85, now £63.75) or the gold pave huggies (was £70, now £52.50). With a whopping 25 per cent off sitewide, now’s the chance to invest in your favourite pieces.  

Galina Animal Jacquard Dress: Was £145, now £41.30, Kitri 


Lockdown may have given you the ideal opportunity to have a wardrobe cleanse, and if you’re looking to top up your forever pieces, then Kitri’s Black Friday Collection with 30 per cent off – using code BF2030 – is sartorial heaven. When normality returns you’ll be sure to stun in this sleek and stylish, silky animal print midi dress. Draping beautifully with a ruffle hem and fabric buttons it has the wow-factor, but the best bit? There’s over £100 off when applying the code, snap up this dream dress fast. 

(All Saints)

Our reviewer found it to be super soft. It’s fully lined, which kept them warm during a downpour, and has deep enough pockets to fit an iPhone 11, AirPods and a face covering, so you can forgo a handbag.

Cogent Desert Chelsea Boots: Was £100, now £60, Dune London

(Dune London)

Had your eye on some new kicks? Dune London is now offering up to 40 per cent off its extensive shoe collection for men and women in its Black Friday Event. These classic suede Chelsea Boots will see you through the chillier months in style. Featuring a sturdy sole, a rounded toe and elasticated panels, plus the back pull up tab will help you get out the door in no time at all. 


Wrap up warm this winter with this Barbour coat, while the brand currently has 20 per cent off at John Lewis. The long length will keep you covered and the belt will clinch you in the waist and leave you looking fabulous. It’s adjustable too, so you can change up your silhouette however you feel comfortable.


Monica Vinader siren wire earrings 18ct gold vermeil: Was £125, now £93.75, Monica Vinader

(Monica Vinader)

Monica Vinada has 25 per cent off site wide, but these earrings are one of our favourites.

These stunning earrings are handmade from recycled materials, so you can be sure they’re a more sustainable choice. A bright pop of colour, these green gems will add some luxe to any outfit, and while they might feel festive at the moment, they’ll spice up your outfits whatever the season. Like all MV jewellery, they come with a five year warranty.


This beige snake-skin embossed, baguette-style shoulder bag from the effortlessly cool design atelier & Other Stories has 30 per cent off. Featuring gold-toned hardware, a fold-over flap, a zipper closure along the top and a slim, adjustable shoulder strap.


Dickies, now synonymous with skater streetwear, never fails to deliver the most resilient and durable products. Featuring a drawstring hoop and zip pockets, this over-the-head Dickies Belspring jacket is perfect for the unpredictable British weather. Complete with a front pouch pocket and the recognisable Dickies label woven on the front.

(All Saints)

There’s never been a better time to upgrade your loungewear wardrobe, and this ivory pearl sweatshirt is an easy way to look and feel nice with minimum effort. For when you’re out of the house (and social plans are allowed again), you can also pair it with dark jeans, or layer over dresses and skirts too and wear with chunky boots.

(Astrid & Miyu)

Huggie earrings are a simple way to introduce some sparkle into your everyday attire. Small and understated, this 18ct gold-plated sterling silver pair will match with everything without overpowering your outfits. With 20 per cent off when you use the code “SELFCCE”, now’s the perfect time to treat yourself. 


This versatile piece can be carried as a classic handbag, or worn as a backpack. Crafted in soft leather with a fabric-lined main compartment, this is the perfect accessory to take shopping or for day trips. The cute classic dog charm is detachable so you can pop it on your keyring, and the Radley London dust bag keeps it in perfect condition when not being used.

(All Saints)

If you’re tired of the trackies and feel like dressing up, this jewel-toned slip dress is a great go-to and would even make the ideal Christmas Day outfit. Wear with chunky boots and gold accessories for a simple yet put-together look. Cut to a flattering midi length, it’s an easy to style piece that you won’t regret buying.


Popular jewellery brand Pandora is offering customers 20 per cent off its entire website. This timeless classic stood out to us the most, and we think it’ll elevate casualwear and eveningwear alike. You’ll have to pay a little extra for rose gold and gold, but whichever colourway you choose, we think it’ll make a very thoughtful gift.


Whistles has launched its early Black Friday deals, offering 25 per cent off full-price items, including dresses, coats, knitwear, shoes and accessories. This long-sleeved mini dress is perfect to wear with tights and boots in the winter or with heels and a clutch bag for a summer wedding next year. Whether it’s for work or play, this is a versatile wardrobe piece.

(The North Face)

This jacket is a cold weather hooded essential to keep out the winter chill, is machine washable and shower-proof for rainy days. It’s will also be easy to fold up and stow away when kids are indoors but will keep them warm and cosy when outside.

(Calvin Klein)

You don’t need us to tell you that loungewear is well and truly the order of play, but this pair of lounge leggings look like the perfect addition to any WFH wardrobe. Made from a cotton (55 per cent) blend, and featuring the signature Calvin Klein elastic waistband, we think these will be super soft and comfy. With 20 per cent ff, you can’t go wrong.


In Mango’s pre-Black Friday sale, you’ll find up to 50 per cent off clothing, footwear and accessories. We love this coat made from a sustainably sourced wool that will make wrapping up warm a stylish affair. The belt is removable too, so you will be able to customise how fitted or relaxed you’d like to wear it.


If you love an aviator jacket but want a bit more coverage, this is ideal. It still has all the stylish trimming you’d expect, with a faux fur lapel and cuffs, but will skim just below the knee. We’d recommend wearing it with jeans, boots and a colourful cashmere jumper.


The sportswear retailer has kicked off its Black Friday sale early with discounts of up to 50 per cent off trainers, tracksuits, accessories and bags.

Kick back and relax in style this lockdown with this pair of joggers that are perfect for working from home in. Available ins XS to XXL, they’re made from 100 per cent cotton so will be soft and easily machine washable.

(French Connection)


Available in size S to 5XL, this is a versatile piece to add to your wardrobe. Throw it on with a pair of joggers for your Zoom work calls and on lunchtime walks. It’s a slim-fit design that will layer easily under jackets and coats and make a nice present for Christmas.


Calvin Klein 3 pack low rise trunks: Was £38, now £30, Calvin Klein

(Calvin Klein)

Belinda tux detail halterneck jumpsuit in black: Was £225, now £180, Reiss


This versatile jumpsuit, which has £45 off, can be worn can be worn over a black roll neck during the winter and on its own with a strappy colourful heel in the summer at formal occasions. You could even dress it down with a pair of trainers.


Add a bit of luxury into your loungewear with this pullover that will also pair nicely with jeans and skirts. Stylish yet functional, it’ll keep you feeling cosy at your desk or warm you up after a home workout on your lunch break.


This practical piece deserves a spot in your closet. Made from 100 per cent leather, it will be soft, but hard-wearing and fit all your essentials. The wide strap is adjustable too, so you can also wear it as an oversized baguette bag.

(River Island)

While the pandemic may well have put a stop to the traditional Christmas party, with throngs of people and booze-filled dancefloors, it doesn’t mean you can’t dress up at home. This midi dress has a high neck, pretty button detailing and a bow detail at the neck that’s going to become our go-to LBD.


Joules’ classic shirts have been a staple for men seeking a smart-casual look for years. Here’s a perfectly scaled down version, complete with all the smart details including full button fastening and a button down collar. The teeny tiny delicate blue dinosaur print is adorable. 


Isn’t this the cutest shower proof coat ever? With a fully lined hood and body, storm cuffs, welt pockets and zip guard, it’s practical too. The swing style, rainbow cuffs and sausage dog print make this coat as playful as it is functional.


Perfect for wet, wintery weather, this jacket converts into a gilet via the interior zips, so they’ll be comfortable whatever the weather.T here’s a hood, fleece lining and shower-proof outer layer made from polyester so keep them warm and dry at all times too.

When is Black Friday?

The 2020 sale takes place on Friday 27 November and finishes on Cyber Monday, 30 November. 

While the main event runs for a few days, we’re already expecting the longest lead-up ever, as big brands and retailers have already launched their early Black Friday deals weeks before the big day.

The fashion Black Friday deals to expect

Elsewhere, fitness fans were able to enjoy up to 65 per cent off Adidas on everything from trainers to tracksuits, and Gym Shark dropping prices by up to 50 per cent across its women’s and menswear.

Read more

Jewellery lovers also had their pick of the sales, with Missoma, whose demi-fine gold pieces have been worn by Meghan Markle, gave customers 25 per cent off everything when using the code “BF25”. Oliver Bonas too provided 25 per cent off selected lines, including jewellery, clothing and accessories.

How to get the best Black Friday fashion deals

To find the best deals, we will be rounding up the very best of the deals from top brands here, so check back closer to the time.

Read more

We think the key to making the most of this annual event is not getting sucked into discounts that look too good to be true.

Instead, come up with a list of products you’re actually interested in before the big day. That way, you won’t buy things you don’t actually want, but look a good deal.

Shop around for the best price, and make sure you know the actual RRP of the product, so you’ll know a good deal when you see one.

Plenty of other brands do the same, so if you’ve got your eye on something, sign up to newsletters to get early notifications. 

Here at IndyBest, our team will also be handpicking the biggest savings to shop throughout Black Friday, so make sure you check back here regularly. We’ll also be covering TVs, laptops, fashion, beauty and kids toys.

How long will the Black Friday discounts last?

Some retailers only run their sale from Black Friday (27 November) through to Cyber Monday (30 November). But most will also host pre-deals for the weeks leading up to the event. Amazon launched its sale a whole month before the big day this year, two weeks earlier than in 2019. We’re expecting other brands and retailers to follow suit.

As products tend to sell out, it’s worth writing a shopping list and setting your alarm to avoid impulse buys and to bag the best discounts on items you really need.

Read more on Black Friday 2020

Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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