Ultra Violet Rays – Business Women's Guide to Fashion

The Color Purple is a famous literary work, movie and Broadway play. Professional women are using this dynamic color to set the stage for a captivating and elegant entry in to the business arena. Fashion has rules and limits but modern professional women are finding ways to enhance their professional look, style and appeal to make the work place a more chic environment.

Listed below are ways that you can use this color to shine at any business or social event.

Purple Reign

The color purple is not just a jeweled toned shade that can match almost any skin tone and physical complexion. The color has great meaning that can build confidence and improve your overall appeal. Purple is a mixture of reds and blues which create a sense of mystic and royal qualities. It is often used by nobility and rich people as a symbol of wealth and extreme social status. This color also evokes spirituality and creativity as well as calmness and balance.

Purple Power

Although we do not recommend wearing a purple suit to work. There are clever and fun ways to incorporate purple into your professional wardrobe for a stylish and fashionable appeal. Women can wear purple blouses and belts with their suits and business casual attire. Pins and hair pieces in purple are also acceptable for any work environment. Women should match basic suits in navy, black or gray with purple accessories. Purple accessories can include purple toned jewelry in earrings, necklaces and bracelets. Professionals women should limit their jewelry to five simple pieces. Purple handbags and shoes are also acceptable depending on company dress code and profession or industry guidelines.

Face Value

Women can also wear purple toned make-up to brighten their faces and look stunning. Soft subtle purple eye shadows and lip balms or lip glosses can highlight the face and make any woman sparkle in the business arena. Women should always be cautious of how they apply their make-up and present themselves in formal business settings. The goal is to look professional and not as though you are going to an over the top party or a Hollywood photo shoot. …

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Create a Fresh Look With Streetwear Clothing

In order to appeal to the younger generation a lot of the designers are starting to create clothing lines that are able to offer a more ‘street’ aesthetic and appeal. Streetwear is a highly appealing style influenced by hip-hop, skateboarding, and 80s nostalgia and is of particular interest to the teenagers and young adults. In general, it has been the hip-hop influence that has helped see the major increase in the popularity of the streetwear inspired clothing lines.

Streetwear offers a perfect opportunity the teenagers and young adults to remain in touch with the latest fashion trends and keep up-to-date with the changes happening on the street. Streetwear as a fashion style has been highly popular for a significant time, with earliest forms of this clothing line going back to the early 1990s. It is also a popular choice of clothing all across the world, from Europe, US, Asia, Africa, and many other regions of the world.

Even though you might well find this clothing line to be quite expensive, especially with some of the more exclusive collections, it isn’t always necessary to pay high cost if you know where to shop for the most attractive prices. In general, there are several ways to help attract the most competitive rates in the market, and might include:

Shopping out of season – If you want to remain in touch with the street aesthetic, but prefer to avoid the high costs with the initial release prices, you might want to shop for clothing lines when they start to reach the end of the season. Often with the end of season lines the prices are reduced to make way for the latest inventory to arrive in store, so a t-shirt or jacket that was at fall price just a few weeks ago could now be quite affordable to buy.

Online Auctions – A further option for getting some attractive prices for the collection of streetwear might come with the online auction sites, which are able to offer an extensive collection of used and new designer clothing. By searching the auction and many independent websites it is often quite possible to get some very attractive prices for many fashion and design brands.

All in all, if you would like a varied and wide collection of streetwear clothing and accessories, you will certainly discover a variety of highly attractive items which can be found at great prices if the time is spent searching the best prices available.…

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Marketing E-Commerce Business or Online Boutique on a Dime

One of the biggest challenges small businesses face is using their limited marketing dollars in a way that will bring the best results. Luckily for online businesses like an online baby boutique or web-based jewelry shop, marketing a business online does not cost much when done right. After helping other companies with social media marketing and running my own successful online boutique, I have learned a few online marketing tricks that I want to share with you. In this article you will discover how to get the most out of your marketing dollars as well as how to turn your customers into brand ambassadors.

  1. Focus on SEO. One of the most important marketing decisions you can make is investing into your website's SEO (Search Engine Optimization). However, beware of SEO companies that promise quick results and focus primarily on link building. Before hiring a company, do some SEO work yourself. First, do your research. What search terms do your potential customers use when looking for your products? What search terms do your competitors rank for? Second, work on your onsite SEO. Optimize meta data. Write good quality content that includes search terms you want to rank for, lots and lots of good quality content. Develop internal links between the pages of your website. Optimize images and videos for search engines. Finally, start the groundwork for your offsite SEO by developing relationships with bloggers and social media influencers to earn quality links from reputable websites.
  2. Learn how your customers use social media and the web. To get the most out of your marketing efforts, you need to understand how your potential customers look for your products and where they like to hang out and socialize. For example, if you sell boutique girls clothing, looks for kids fashion forums, parenting Facebook groups and discussion boards for moms. Which social media platform do they use the most? What kind of content do they prefer? Getting answers to these two questions will allow you to deliver content that has the most effect on your potential customers through social media channels that they use the most.
  3. Separate your potential customers into niches and appeal to each niche separately. If your website sells car parts, you can separate your customers into performance, classic or luxury car enthusiasts. An online boutique offering kids clothing, can appeal based on occasion (weddings, birthdays, first communions, etc.) or based on the age of a child (boutique baby clothes, boutique girls clothes , boutique clothes for teens). Each customer niche may have different needs and use social media differently.
  4. Turn your customers into ambassadors. Give your customers an incentive to promote your online boutique. Whether it is through a photo contest, giveaway or an affiliate program card, encouraging your customers to mention your online boutique on their blogs and share your content will ensure exposure to more potential customers at the minimum cost.
  5. Start a blog. Your blog is another great place to feature keyword-reach content, sharable images and videos, build
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Pre Stitched Designer Saris – The Latest Fashion Statement in Indian Saris

Change is the spice of my life, and the latest fashion is no different. While every generation has its own style and dressing methods, it is the adaptation of style with substance like the pre stitched designer Indian sari that makes the headlines.

The Saree is considered as the traditional dress of Indian women but with passing generations the style of wearing the saree also has changed. It is often a hard task for a new person to drape an Indian sari. Girls are taught how to drape a saree by their mothers so that it adds up the beauty and grace of the person when worn.

The same designer sari which when worn properly gives u an elegant look, can look extremely awkward if you are unable to drape it properly. Unfortunately even though many have expertise in this art, lot of women do not know how to drape a saree in the most graceful manner. Enter the new ready to wear pre stitched designer Indian sari.

People were continuously in search of a better option to the pleating, tucking and folding of the pallu with the long yards of cloth. The fashion industry which always looks out for positive change brought the concept of pre stitched designer sarees or ready to wear designer saris.

A new product launched in the market will always have doubts arising in minds of the people. The doubt as to its suitability and reliability of the pre stitched ready to wear designer sari always persists. However, it is proven to be an easy technique which requires least effort and time. Though it may cost slightly more than the regular Indian saris, ready to wear designer saris compensate by the sheer convenience and comfort. Any young girl can wear it without anyone’s help because it is as simple as wearing a skirt.

Ready to wear designer saris have become the latest fashion statement and people are opting for it compared to the regular designer saris. It is available as a skirt with pleats already stitched and has a petticoat and blouse.

There is no fear of the pleats coming off like in the normal Indian sari. When you wear a pre stitched designer sari you will be confident and would have saved time and effort. As there is only one way of wearing it, you will look graceful and elegant. You can always carry an attitude in your appearance without fear.

Many people had a notion in their mind that using pre stitched designer saris would make them stand out in the crowd and that people would easily recognize it from the normal Indian sari. However, in a survey taken among the regular users of pre stitched designer sari, it has been noted that after wearing one there was actually no difference between a normal designer sari and a readymade one. After wearing, both looked nearly the same and no one could make out the difference.

Pre stitched ready to wear designer Indian saris …

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Alec Kesheshian Revolutionizes the Fashion Industry With God’s Dream

MELROSE AVENUE, CA / ACCESSWIRE / December 3, 2020 / Brilliant ideas and remarkable vision are brought to life when they are sparked with passion, dedication, and grit. No matter how skilled and talented an individual is, the ultimate realization of a dream will always boil down to determination, drive, and discipline. And as someone who believes in the value of hard work and perseverance, Alec Keshishian, the esteemed founder of God’s Dream, shares with the world how he was able to reach the summits of success through his diligent efforts.

Although he has already made his mark on the industry, Alec Keshishian would always look back on his stark beginnings to remind himself of his mission, igniting creativity and promoting individuality. And for this reason, his clothing line is all about celebrating uniqueness and stirring confidence. With designs that speak volumes about his vision, God’s Dream is making significant strides towards the forefront of the fashion industry.

Because of the COVID-19 outbreak, the world had to impose health guidelines and take serious precautions. But before the pandemic resulted in international travel bans, Alec Kesheshian decided to unwind and take a trip to the Amalfi Coast and bask in its glory. He initially planned this escapade to experience the tight-knit nightlife and break away from his Bel Air roots. However, he stumbled upon something more valuable than peace and relaxation. Because of this trip, the visionary found the inspiration to build a high-quality fashion line.

According to Alec Keshishian, it was impactful and empowering to walk on the grounds where some of the most celebrated fashion houses in the world originated. With the time he spent in Milan, he found himself sampling premium fabrics and creating design flats for his production company. He then felt heavily inspired to bring such a world-class level of craftsmanship back to Los Angeles and start a brand that would bring people together.

Going back to the United States, Alec Keshishian brought out his creative flair and built God’s Dream-a revolutionary lifestyle clothing company grounded on utopian ideals. And proving to be unstoppable at his game, he developed a cut-and-sew line and within the span of a few months. On top of that, he also opened a brick-and-mortar store on Melrose Avenue in Los Angeles.

In an interview, Alec Keshishian shared that it took him a lot of failures before he finally created a successful venture. He admitted that those rejections left him feeling defeated and discouraged. But instead of wallowing in despair, the determined fashion designer tried to pick himself back up and pursued his dreams with a stronger and more resilient mindset. Had he given up on his creative endeavors, he would not have shaped God’s Dream into the empire that it is today.

More than just a clothing brand, God’s Dream is a lifestyle that aims to provide individuals with a voice. Alec Keshishian believes that his designs help people express themselves through creativity, boldness, and ingenuity. And as someone who has

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Christine Centenera: ‘Fashion is all subjective: nothing is right or wrong’

My personal style signifier is a well-cut blazer and leggings, which is what I’ve worn in my professional life for as long as I can remember. It frames my shape, which I like, and makes me feel confident no matter what situation I’m in.

I used to wear black all the time. Travelling a lot, I found it was the best way to pack, because it would always look good and working with one tone meant endless outfit options. But in the past 12 months I’ve been actively buying more colour – mainly different shades of blue, from cornflower to sky. I think these days I need a bit of optimism in what I put on my body.

Ceramics made by Centenera at home on her kiln
Ceramics made by Centenera at home on her kiln © Jake Terrey

The last thing I bought and loved was a kiln for the house I share with my partner, the actor and filmmaker Joel Edgerton, in Sydney. I’d done classes here and there in LA and Venice, but I found the whole scene around ceramics and pottery a bit much. It can be quite elitist. So this year we got our own kiln – it’s manual and you can’t leave it unattended, so when you fire it you have to commit to being home day and night. It can be on for between 10 and 14 hours. I just do hand-building rather than using a wheel – I like the thumbprints and the slow pace. I often make large-scale pieces, which take a bit of time. I give a lot of the finished pieces away – I gave one to Virgil [Abloh] for his 40th. I’m also not very good – it sounds like I’m some expert, but I’m really not. 

And on my wishlist is a thriving Freedom Garden – I know the project’s founder Lily Kwong, who is a landscape designer, and have been following her mission to encourage people to grow their own edible gardens. I don’t have an outdoor space in New York, so it’s a novelty to have soil and grass while I’ve been in Sydney. I went down this rabbit hole of looking at regenerating soil and planting things that were in season, and we’ve changed our whole garden to include more native plants. It’s starting to grow and now we’re able to eat the produce. freedom-gardens.com

Centenera at her house in Sydney © Jake Terrey
Bondi Beach. Centenera lives between Sydney and New York
Bondi Beach. Centenera lives between Sydney and New York © Jake Terrey

My earliest fashion memory is dressing up with my four sisters. We were born within eight years of each other, so we’re close. Even though we had the same upbringing, we were all completely different, and that was reflected in what we chose to wear. I learned from a young age that you could express yourself through clothes. One thing that I love about fashion is that it is all subjective, and nothing is right or wrong. 

A recent “find” is a store called Yaoya in Guéthary.

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Here are the winners of the 2020 Fashion Awards

Updated story: 4/12/2020

The British Fashion Awards took place last night in a very different way than we’re used to.



Kim Jones, Riccardo Tisci posing for a photo: Honourees were awarded over four categories for this year's digital-only event.


© Getty Images
Honourees were awarded over four categories for this year’s digital-only event.

Instead of its usual big party and celebrity-studded ceremony at London’s Royal Albert Hall, the awards were presented by Priyanka Chopra Jones, Lewis Hamilon, Aja Barber, Maisie Williams and singer Rosalía in a short film, which was accessible to the public for the first time.

The British Fashion Council (BFC) awarded 20 accolades that honoured and celebrated those in the industry that have created positive change in fashion, stood up against prejudice, and proactively responded to the pandemic – across four categories of Community, Creativity, Environment and People.

Discover the 20 winners below:

Community

  • Asai
  • Chanel
  • Emergency Designer Network
  • Kenneth Ize
  • Michael Halpern

Creativity

  • Grace Wales Bonner
  • Jonathan Anderson
  • Kim Jones
  • Miuccia Prada and Raf Simons for Prada
  • Riccardo Tisci for Burberry

Environment

  • Anya Hindmarch
  • Christopher Raeburn
  • Gabriela Hearst
  • François-Henri Pinault for leading the G7 Fashion Pact
  • Stella McCartney

People

  • Aurora James
  • Edward Enninful
  • Lindsay People Wagner and Sandrine Charles for the Black in Fashion Council
  • Ahluwalia
  • Samuel Ross

Original story: 30/11/2020

The British Fashion Council has released a trailer for the 2020 Fashion Awards, which will be taking place this week in a new format as a result of the ongoing Covid-19 pandemic and the resulting restrictions placed on large gatherings in the UK. The annual event – which tends to take place in London in December and always draws in a big A-list crowd – will this year be a digital-only event.

The 2020 Fashion Awards will be held on Thursday 3 December and will “honour and celebrate the designers, brands, creatives and individuals who have created positive change within the fashion industry this year”, the BFC announced in a statement last month.

This year, there will be a focus on those who bravely and pro-actively dealt with the pandemic, who showed leadership and creative resilience and who stood up to prejudice within the fashion industry. The awards will likely celebrate and respond to efforts to encourage diversity within the fashion industry after a summer of Black Lives Matter protests which took place across the UK and around the world.

“The Fashion Awards recognises and celebrates innovation in fashion,” Priyanka Chopra Jonas, the new BFC Ambassador for positive change, says as she introduces the awards in the trailer, which you can watch below.

“What the past couple of months have shown us, is that the fashion industry is in need of a reset,” BFC CEO Caroline Rush said. “This is why this year, under unique circumstances, we felt that it was important to recognise the people and businesses who played a role in some of the most important and challenging issues of our generation and champion those who raised the bar in areas such as diversity, sustainability, and community.”

The award show, which is being sponsored by regular partner Swarovski, will honour 20 individuals

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From dogs to baggy trenchcoats: this week’s fashion trends | Fashion

Going up

Rapping supermodels Sorry, Carla Bruni, the latest supers trend is spitting bars, as Naomi Campbell displayed with her US election rap.

Gender-neutral candles LA’s Boy Smells brand is what the gen Z hipsters are loving.

The baggy trench The new Scandi noir style takeaway, thanks to Charlotte Rampling in DNA and Julian Casablancas on SNL.

Bode Harry Styles has been wearing clothes by the upcycling label on the set of Don’t Worry Darling, and we give it a thumbs up.

Man with large dog
A man’s best friend.

Posing with your dog From Dunhill’s festive campaign to Lee “Scratch” Perry, it’s all about the pooch.

Going down

Connell’s chain We’re over Mr Waldron’s sliver of a necklace; chunky chains are where it’s at, as seen in the Missoma collection.

Ocado delivery van
Don’t forget the onions. Photograph: Reuters

Ocado orders Don’t worry about them forgetting your onions: pre-packed “mystery” boxes put the fun back into “order online”.

More Joy Christopher Kane has updated his iconic logo with a new one, Sex. On an umbrella, of course.

Celebrity wine Forget about it. Now Elon Musk’s Tesla does tequila, we’ll have what he’s having.

Hollywood hotties In the spirit of 2020, utterly weird crushes dominated the US election coverage, with everyone going gaga for the geeky newscasters.

Source Article

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For 2020, The Fashion Awards Celebrated Community Over Celebrity

The pandemic may have put paid to glitzy red carpets and show-stopping live performances, but that hasn’t stopped the British Fashion Council from celebrating the industry’s heaviest hitters in 2020. Having already spotlighted the 50 emerging creatives to watch, tonight, the prestigious Fashion Awards, usually held at London’s Royal Albert Hall, went virtual, and – much like the digital shows of London Fashion Week – was made available for those outside of the industry to watch, too.

Rather than repeating its annual format, 2020’s awards saw its hosts, including Millie Bobby Brown, Priyanka Chopra Jonas and Rosalía, champion the designers, brands, and individuals who paved the way for progress in what has been an uncertain and troubling time for the industry. From adapting business models to supporting key workers, via fighting for equity and against prejudice in the face of Black Lives Matter movements this summer, 20 honourees were recognised in a 30-minute film under the pillars of environment, community, people and creativity.

“This year, under unique circumstances, we felt it was important to recognise the people and businesses who played a role in some of the most important and challenging issues of our generation and champion those who raised the bar in areas such as diversity, sustainability and community,” British Fashion Council CEO Caroline Rush said in a statement ahead of the 2020 Fashion Awards.

So, who made the fashion industry a better place this year? The Emergency Designer Network, founded by Phoebe English, Holly Fulton, and Bethany Williams, took home the community accolade for its work in harnessing the power of London’s creative efforts to produce 50k surgical gowns and 10k scrubs for British health workers. A Sai Ta‘s Actively Standing Against Injustice campaign and charitable work in dismantling systemic racism within the industry, and Michael Halpern‘s joyful celebration of 8 frontline workers in lieu of a digital show, also won them the award.



a person posing for the camera


© Provided by Refinery29



UNSPECIFIED – DECEMBER 01: (EDITORS NOTE: Image has been shot in black and white. Colour version not available.) In this screen grab released on December 3, Lindsay Wagner, of Black In Fashion Council during The Fashion Awards 2020 on December 01, 2020. Due to COVID-19 and the global pandemic, The Fashion Awards 2020 celebrates designers, brands, creatives, and individuals who have lead change during this time. The Fashion Awards Digital Premiere will be streamed via fashionawards.com on Thursday, December 3, 2020, at 7PM. (Photo by Misan Harriman/BFC/Getty Images for BFC)

Lewis Hamilton presented the recipients of the people category, those who create “equal, diverse and empowered workforces from head office and supply chain to shop floor.” British Vogue‘s Edward Enninful was awarded first, with The Crown‘s Emma Corrin sending a virtual message of gratitude for the progress and positivity Enninful has injected at both the title and within the industry at large. Agents of change in holding the industry to account, Lindsay Peoples Wagner and Sandrine Charles also won the award for their work in founding the innovative

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4 Changes We’ll See In The Future

Fashion has always been known to push the envelope. With new trends and ideas, fashion has an eye towards the future. The fashion industry will see huge amounts of innovation in coming years as new technology and changing customer trends and demands will transform the industry. 

Here are four changes to expect in the future of fashion: 

1 . Data-Driven

It used to be that consumers wore whatever designers created. Those days are over, and fashion brands now use data to understand customer preferences, monitor their shopping behavior and create products that meet their needs. The future of fashion is data-driven: by leveraging data on consumer trends, brands can create pieces consumers are most likely to purchase. 

Many stores and brands, including Miu Miu and Stitch Fix, use data to predict the rise and fall of trends. Predictive analytics consider everything from climate to color preferences, social media trends and political movements. The benefits of using data in fashion are numerous: from only producing pieces consumers will actually wear to reducing waste and connecting the right consumers with pieces they will enjoy. Data also helps brands run more efficiently, giving them room to innovate and balance supply and demand. 

Fashion forecasting has long been an artform, but with the growth of data analytics, it now becomes more of a science. That data extends to algorithms. Amazon is developing a machine learning program to automatically assess if an item is “stylish” or not. Google is testing user-driven AI fashion design that uses algorithms to create new pieces and styles. Data of all kinds will soon be sewn into every aspect of fashion. 

2 . Sustainable

Fashion has long been one of the biggest contributors to waste and climate change, largely because of its unsustainable and non-eco-friendly production methods. But the tides are changing, and brands are moving towards more sustainable fabrics and manufacturing methods. 

Fast fashion, which was popular for its ability to quickly and inexpensively reproduce runway looks, is in decline in favor of slow fashion—pieces that are more eco-friendly and designed to be longer lasting. Nearly 50% of fast fashion retailers have reported a recent decrease in customer purchases as consumers look for brands that take a stand for the environment. 

Research shows that 88% of consumers want brands to help them be more environmentally friendly. Even with its strides, fashion has a long way to go. Fashion production releases 10% of the world’s carbon emissions, more than international flights and maritime shipping combined. A number of sustainable fashion brands are growing, and their innovative practices are becoming more commonplace among retailers. British design company Vin + Omi harvests its own crops to make clothing from horseradish plants and chestnuts. It also features clothing items made from recycled paint containers. Levi’s recently unveiled a new collection of denim that uses 96% less water to create—a major win for clothing that notoriously requires a lot of water to produce. 

Shopping for pre-owned items is also on the rise. The

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