The online shopping industry has grown in popularity this year due to the coronavirus pandemic, and Cyber Monday 2020 was just another example of that.
Shoppers spent a whopping $10.8 billion on Monday, the biggest U.S. e-commerce day ever, according to a report by CNBC, citing data collected by Adobe Analytics.
Sales spiked 15.1% compared to 2019 during the unofficial industry holiday, the report said. The Adobe data showed curbside pickup orders increased 30% from 2019.
Among Adobe’s other key findings: 37% of sales came via mobile devices, and consumers spent $2.7 billion during the final four hours of the day.
Holiday sales started earlier than ever this year, as companies have offered more online deals. The brick-and-mortar retail industry, which has long been struggling, received a crippling blow this year as a result of the pandemic.
Walmart offered Black Friday sales in early November and ran deals all month long, while Coach has been holding an ongoing 70% off sale for weeks. Even Lululemon, which rarely promotes sales, had big discounts on Black Friday and Cyber Monday.
Many big-box retailers have extended Cyber Monday sales to a week-long event. If you missed out on the online shopping event, here are some ongoing deals you can still shop for online:
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