Has Gucci Rendered the Traditional Fashion Show Obsolete?

All the way back in May of this year (a mere six months that somehow feels like six years), Alessandro Michele announced that Gucci would be rethinking its approach to the fashion calendar, cutting back from five shows a year to two. The Covid-19 crisis had ravaged the industry, and many designers were already talking about ditching the traditional schedule. But Michele was taking Gucci a step further: He would eliminate not only the distinction between menswear and womenswear — something he’d been doing pretty much from the moment he took the reins at the Italian fashion house — but also do away with the idea of “spring” and “fall” collections altogether. 

And thus, the new Gucci system was born, beginning and ending with “Epilogue,” the collection which would have been Resort 2021. “Epilogue” wrapped up Michele’s three-part attempt at turning fashion inside-out, showing the behind-the-scenes parts of the process that are normally hidden from public view — a fitting finale to Gucci’s commitment to the calendar. It was also an open door for Michele to start something different.

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