Online sales could enjoy a sharper uptick heading into the holidays. Black Friday is projected to generate $10 billion in online sales, a 39% bump from the year ago period, according to Adobe Analytics, which measures sales at 80 of the top 100 U.S. online retailers. And Cyber Monday, the Monday after Thanksgiving, will remain the largest online shopping day of the year with $12.7 billion in sales, a 35% jump.
Tulsan Drew Yamashita said he typically isn’t enticed by Black Friday bargains. But he and friend Lauren Katz joined a virtual waiting list at Lululemon, an athletic apparel store on Brookside, at about 8:50 a.m.
“We were driving by after the gym, so we stopped in,” he said. “We normally do most of the stuff online, but something is on sale here that we’d like to get.”
Major retailers have been offering discounts for more than a month to mitigate the post-Thanksgiving rush to stores.
Lindsay Rodgers of Tulsa and Brandie Loftis of Cushing began their shopping at 5 a.m. and were spotted at Utica Square several hours later.
“Smaller crowds, less stores open not as early,” Rodgers said, summing up the experience.
Both added they preferred shopping in-person.
“We’ll go home and do the online later,” Rodgers said.