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Mecca launches biggest beauty store in Southern Hemisphere on Black Friday

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By Belinda Cleary For Daily Mail Australia

04:49 27 Nov 2020, updated 05:11 27 Nov 2020

  •  Mecca has unveiled it’s ‘flagship’ store in Sydney’s CBD and it is huge
  • The three-level store is the largest beauty store in the Southern Hemisphere
  • There are more than 200 beauty brands on the shelves as well as beauty bars 

Mecca has opened its giant flagship store just in time for Black Friday sales – and it is the biggest beauty shop in the Southern Hemisphere.

Located in Sydney’s iconic Gowing’s department store building, the three-level superstore is home to more than 200 of Australia’s favourite brands.

There is also a Perfumeria, gift wrapping bar, piercing salon and on-site naturopathy.

The old Gowing’s building has been transformed into the Southern Hemisphere’s biggest beauty store
Mecca has taken on the old building and transformed it into a beauty wonderland
The store is spread over three levels and stocks products from more than 200 brands

A third of the massive 1800 square metre store is dedicated to beauty services which ‘bring the Mecca products to life’.

From a brow studio to signature facials and cosmetic treatments with Dr Van Park, it is no wonder the store has been described as a ‘beauty wonderland come to life’.

The Gowing’s building, built in 1868, was originally a popular department store but in recent times it has been home to fashion brands Topshop and Supre.

But one step inside the newly fitted store and the recent history is all but forgotten.

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A third of the store is dedicated to bringing the products to life with the help of professionals
Stunning chandeliers drip light throughout the beauty emporium
Everything is extra at the beauty store – which will be known as Mecca’s flagship
Spread over three places the store is huge – and comes with a concierge to help you navigate

Described as ‘high-energy’ and ‘colour-fuelled’ the original heritage of the building shines through – somehow gelling with the new neon yellow elevators and ‘dazzling escalators’.

There is also a concierge located at ‘a central point’ within the store, helping customers navigate the biggest Mecca on earth.

The store’s doors will open for the first time today, in time for Black Friday.

There will also be three days of virtual beauty experiences to celebrate the launch in a covid-normal way. the online classes will cover tanning, hair styling and jewellery trends.

The stunning transformation comes just in time for Black Friday
The store is located in the Sydney CBD and is 20 times larger than the first Mecca store
A brow bar and a piercing salon are part of the store which boasts more products than any other
There will also be three days of virtual beauty experiences to celebrate the launch in a covid-normal way. the online classes will cover tanning, hair styling and jewellery trends

It will be open every day from 10am – 6pm most days with extended holiday hours starting on December 1. 

On Thursday evenings the store will be open until 9pm, but it closes by 5pm each Sunday.

The store is 20-times the size of Mecca’s first store in Melbourne. 

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