Russell Wilson, Ciara launch “The House of LR&C” clothing line merging fashion and philanthropy

When Russell Wilson isn’t on the football field with the Seattle Seahawks, he and his Grammy award-winning wife Ciara are continuously looking for ways to give back to their communities and help one another. 

The Wilson’s have partnered with Feeding America during this ongoing coronavirus pandemic, created the Why Not You foundation to support children in need, along with Russell’s Good Man Brand clothing line – which has already raised more than a million dollars for causes related to kids since 2016 – the two are always looking to spread love.

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On Tuesday, the couple announced they have launched a new clothing line, “LR&C” which stands for “Love, Respect, and Care” or also “Love, Russell & Ciara. 

“It’s really about how we can take sports, fashion, music, and democratize them to create opportunities for the next generation,” shared Wilson via Zoom with Vogue. “This process has continually inspired me,” says Ciara. “We have a tremendous opportunity to impact with The House of LR&C, and that keeps me motivated.”

The clothing line was launched with the help of Vogue.

There will be multiple labels throughout this brand, but the first will begin with a line called Human Nation.

Today’s launch of The House of LR&C, a retail concept focused on giving back, merges their sartorial interests with their philanthropic commitments. Though the project will eventually encompass multiple labels, it begins with their sustainable streetwear line, Human Nation. Financially accessible and consciously created, it’s sure to speak to ethically-minded consumers. Still, what sets Human Nation apart is the way it directly benefits those in need.


In the article written by Janelle Okwodu, she writes, “Aesthetically, Human Nation aligns with Ciara’s streetwise style perspective. Capable of pulling off the kind of high drama pieces few would attempt, she’s an enduring source of fashion inspiration for her millions of followers. The line might not feature any daring thigh-high slits or glittering gowns (yet), but it aligns with the playful mix of high and low that has come to define her wardrobe.”

Human Nation will be available at Kohl’s starting on December 27 and at Nordstrom in early 2021.

Read more on the Vogue website here.

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