Jennifer Lopez stuns in makeup-free video, says she’s never had Botox as she launches beauty line

Jennifer Lopez is adding yet another title to her resume: beauty mogul.

The 51-year-old singer-dancer-actress-model announced on Wednesday night that she’s launching a beauty brand, simply called JLo Beauty.

To announce the venture, Lopez shared a video on social media, showing off her fresh, makeup-free face in order to plug a facemask.

“Oh my God, this is the best mask that I’ve ever, ever tried,” she gushed in the clip.

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After “years” of being asked about her skincare routine, JLo said she felt “almost an obligation” to release products.

In the Instagram clip, it’s revealed that olive oil plays a big role in the line, as she feels it brings about a “natural glow.”

Fans gushed over the clip in the comments, calling Lopez a “timeless beauty,” “so pretty” and more.

Known for her ageless beauty, fans may be surprised to learn that the “Hustlers” star hasn’t “ever had Botox to this day,” per Elle.

Jennifer Lopez has announced her upcoming beauty line and revealed that she's never gotten Botox. (Photo by Albert L. Ortega/Getty Images)

Jennifer Lopez has announced her upcoming beauty line and revealed that she’s never gotten Botox. (Photo by Albert L. Ortega/Getty Images)

The star said that a dermatologist pointed out a “little line” on her skin and suggested she start botox at just 23 years old. Her boyfriend at the time agreed, but Lopez refused.

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“I was like, ‘no, thank you.’ And I just wonder what would’ve happened to me if I would’ve started Botox at 23, what I would look like right now,” said the singer. “My face would be a totally different face today.”

Of choosing to opt out of Botox, Lopez explained, according to Page Six: “I’m not that person. I don’t have anything against people doing that; it’s just not my thing. I’m more about a natural approach to skincare … but I want [my products] to work. I want the hyaluronic acid in there. I want the things that are going to help, because I don’t want to have to go to the needles at some point.”

The star stunned in a makeup-free video on social media to announce the beauty venture. (Photo by Emma McIntyre /AMA2020/Getty Images for dcp)

The star stunned in a makeup-free video on social media to announce the beauty venture. (Photo by Emma McIntyre /AMA2020/Getty Images for dcp)

She added: “I’m not saying one day I won’t, but I haven’t yet.”

One of her biggest beauty tips is relatively simple, as well.

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“One of the big things I would encourage everybody to do from the time they’re 15 years old, even younger, is wear sunscreen every day,” said Lopez. “That’s a big skincare secret that people kind of do but don’t do. They use moisturizers, but they don’t put on sunscreen every day. That is something I have done from that time I was 22 years old.”

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Per the beauty line’s Instagram account, early access to products will begin on Dec.

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Jennifer Lopez takes the ‘natural’ approach to beauty and has never had Botox

Jennifer Lopez has a “natural” approach to skincare.



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The ‘Waiting For Tonight’ hitmaker – who has just unveiled her eponymous JLo beauty brand – has insisted her glowing complexion is not the result of Botox and she will hold off turning to “the needles” for as long as she can by using the best products.

Jennifer was involved in the creation of every piece in her upcoming range, which drops on January 1, 2021, including the That JLo Glow serum – which took 20 attempts to get right.

And the 51-year-old singer-and-actress insisted she would never put out skincare that she didn’t believe in under her own name.

Speaking to Glamor, she said: “I’m not that person. I don’t have anything against people doing that; it’s just not my thing.

“I’m more about a natural approach to skincare. Whatever topical I use has to be somewhat natural, but I want them to work. I want the hyaluronic acid in there. I want the things that are going to help, because I don’t want to have to go to the needles at some point. I’m not saying one day I won’t, but I haven’t yet.”

The line is comprised of eight products in total – which come in rose gold packaging inspired by Jennifer’s favorite brand Cartier – with prices ranging between $18 (face mask) and $79 for the That JLo Glow serum.

The ‘Made in Manhattan’ star – who is constantly asked what the secret to her ageless appearance is – also revealed that she has olive oil to thank for her radiant glow.

She said: “This has been something I’ve been thinking about for maybe the past 20 years.

“I was just, like, I have to do skincare because the number one question, no matter where I went – if I was filming a movie, music, or whatever – was, What are you doing for your skin? And as I got more mature, the question came even more frequently.”

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