Paris Hilton on Her New Coach Campaign, the Return of Y2K Style, and What She’s Doing for the Holidays

Since your campaign is very 2000s-inspired, what do you think is the key to pulling off Y2K style today?

It’s really about just being as extra as possible. With social media, it’s really important to have exciting pieces that are going to be really beautiful visually, in a photo or on Snapchat or TikTok. With fashion right now, people just want to show off what they have in their content, so it’s important to wear something that will grab your eye and attention.

This is a holiday campaign, so what do you think you’ll be doing for the holidays this year?

Every single year, my sister and I usually throw a huge Christmas party at my house. It’s called ‘Holidaze with the Hiltons.’ It’s the most epic, crazy party every year. Hundreds of people come and there’s amazing performances. It’s sick. And then two days later, we will host my parents’s Christmas party with them at their house, which is obviously a lot more chill. But with the pandemic, we’re not going to be doing that. This will be the first year that I’m not having a Christmas party in I don’t even know how long, which is sad, but obviously it wouldn’t be appropriate to throw a big Christmas bash. I spent last Christmas with my boyfriend’s family: We went to Michigan and then to Yellowstone to go skiing. So this year, we’re trying to decide if we’re going to go to Michigan, or maybe go to an island or on a boat somewhere. 

Are you big on holiday dressing in general? Do you plan on getting festive, even if you’re at home?

Yes, I love it. I always love to wear something festive in bright red or in velvet—something really beautiful that stands out. I also always get a Mrs. Claus outfit made, and I usually wear it when I go to the L.A. Mission, a homeless shelter downtown. I bring gifts and food for all the kids and people that are there. If I have my Christmas parties, in the beginning I’ll wear a really beautiful sparkly holiday dress, and then I’ll change into a sexier Santa outfit. And I dress up all the dogs, too. I just ordered a bunch of Santa and elf costumes for them on Petco this weekend, and all these crazy decorations. I like to decorate their doggie mansion and give them a tiny little Christmas tree. 

I’m also used to hosting the most incredible New Year’s Eve parties every single year in Miami, Australia, Vegas, New York—wherever I am. I’ve been doing that forever, and this year will be the first year that I’m not hosting something. But I’ll still dress up, because it’s New Year’s Eve, and I love collecting memories with photos and videos. I’ll be capturing the memories of my boyfriend and I’s second Christmas and New Year’s together.  

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Better Homes And Gardens Real Estate Introduces “Season of Sharing” Campaign Focused On Celebrating With Style At Home

MADISON, N.J., Nov. 30, 2020 /PRNewswire/ — Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, announced today its Season of Sharing campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the Better Homes & Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year’s Eve activities, including socially distant party ideas, décor, recipes and more.

Better Homes and Gardens Real Estate LLC logo. (PRNewsFoto/Better Homes and Gardens Real Estate LLC)

In addition to ideas on how to celebrate the holidays at home, the Season of Sharing campaign also features “Ways to Give Back”. The section includes suggestions for giving back this season such as researching local volunteer opportunities, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page also showcases the holiday-related philanthropic efforts of BHGRE® affiliates across the country to provide additional inspiration. 

The Season of Sharing campaign was inspired by data-rich insights and predictive analytics from the Meredith Data Studio, Meredith’s research and insights division, which uncovered how consumers are planning to celebrate and enjoy the holidays at home.


  • 88% of Meredith Women expect to celebrate the holidays differently this year, but plan to celebrate.
  • More than half of Meredith Women plan to spend more time cooking and baking this year than last year. 
  • Interest in multi-generational recipes is forecasted to increase 30% this December over the previous year.
  • Recipes that kids can cook are trending, with a 35% forecasted increase over last year.
  • Based on a forecasted November 43% increase in online cookie recipe views, Meredith Data Studio predicts an earlier, larger cookie craze this holiday season.
  • Food gifting is fully on the front burner this year with a forecasted November 29% increase over 2019.

Consumers can access the Season of Sharing campaign on BHGRE Life, the brand’s content hub that delivers design, lifestyle and entertaining content throughout the year, and BHGRE’s social media channels including the Better Homes and Gardens Real Estate Facebook page. The Season of Sharing campaign will continue to offer new ideas and inspiration from BHGRE affiliated agents and brokerages throughout the holiday season.

*Sources: Meredith Proprietary First-Party Data and Insights Data Studio Platform, Meredith Holiday Predictions Survey August 12, 2020.


“The 2020 holiday season will be unlike any we’ve experienced. As the leading lifestyle brand in real estate, we wanted to showcase the many ways we can still create cherished memories with family and friends in our homes. Our partnership with Meredith Corporation and Better Homes & Gardens magazine provides us access to insights from a network of dedicated, brand loyal consumers that ensures we deliver relevant and timely lifestyle content to consumers year-round. The Season of Sharing campaign empowers our affiliated agents to remain connected with their sphere of influence along with past and current clients long after a transaction closes.”

Christine Zoeller, Vice President,

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Air Canada Launches Unique Holiday Campaign Celebrating The Gift Of Travel

Air Canada just launched the Gift of Travel, an integrated initiative that pays homage to the actions of community heroes who are making a memorable impact when helping their fellow Canadians during Covid-19. The program focuses on hope and optimism to raise funds and Aeroplan points for Canadian charitable organizations and it also offers people dreaming of travel a new flexible travel pass product.

 “Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives. We are proud to launch this campaign with our Gift of Travel video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead,” said Arielle Meloul-Wechsler, Executive Vice President, Chief Human Resources and Communications Officer at Air Canada. “We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.” 

The Gift of Travel campaign also features stories on Air Canada’s social media platforms that center on the inspirational work Air Canada employees are doing to make a difference in their own communities. 

Gift of Travel Auction

On December 1, 2020 the Air Canada Foundation will launch its first ever online Gift of Travel Auction. The auction will feature an array of more than a hundred unique aviation items, such as special travel-related experiences, including the opportunity to own pieces of aviation history and the chance to fly on an aircraft simulator. Other auction items include an incredible kids’ ride-on airplane and a private dinner with one of Air Canada’s celebrated Canadian Chefs.

One hundred percent of the proceeds from the Gift of Travel Auction will be distributed by the Air Canada Foundation to Canadian charitable organizations that are focused on the health and wellness of children and youth.

Matching Campaign Week

In addition to the Gift of Travel Auction, the annual Aeroplan Matching Campaign week supporting the Air Canada Foundation Hospital Transportation Program also returns. The campaign allows Aeroplan members to give the gift of health by connecting sick children to the medical care they need away from home.

From December 7 to December 13, 2020, members who donate Aeroplan points to the Air Canada Foundation Hospital Transportation Program will double the impact of their contribution with all donated points matched up to 500,000 points. You can read more about the Gift of Travel initiative on the Air Canada website.

The Air Canada Foundation is a

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Statewide marketing campaign supports COVID-wracked Florida retailers during holiday shopping season

a man wearing a suit and tie smiling at the camera: Scott Shalley

© [Handout, Florida Retail Federation]
Scott Shalley

The holidays will look a little different this year. We’ll probably have to tweak a few family traditions, tighten the guest list for holiday gatherings and wear protective gear while we shop for loved ones due to COVID-19.

But no matter what challenges we face, Floridians are known to be generous, especially this time of year. Hundreds of retailers across the state of Florida are counting on your generosity and support this season to keep them afloat. So when you begin to check off your holiday gift list, be sure to “Find It In Florida.”

“Find It In Florida?” Yes! You can find everything on your shopping list this season right here in the Sunshine State. And that’s what I’m asking you to do. Whether you’re shopping for toys, looking for the perfect surprise for your loved one or sending colleagues some holiday cheer, there are so many choices at retail stores across Florida.


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At the Florida Retail Federation, we launched a new public awareness campaign this season urging consumers to “Find It In Florida.” The symbol is like a map, representative of our state’s history and the early explorers who discovered the beauty, bounty and treasures our state has to offer. The words are like a call to action, encouraging consumers to shop at Florida retail stores before considering anywhere else.

Your support for Florida’s retail stores – from big-box stores to small corner stores – is important now more than ever. Many Floridians have suffered this year because of COVID-19. Many businesses, especially retail stores, were forced to close for periods of time and lost significant revenues due to restrictions and fear.

Florida’s retail industry is resilient. Stores were quick to pivot to offer delivery and curbside options so that customers can shop safely and help prevent the spread of illness. Many stores invested in new technologies, like contactless payment systems, dividers and signage to keep their teams and customers safe while in store.

Now, the most important season in the retail calendar is upon us. The final two months of the year are often considered the make-or-break for the retail industry. Traditionally, purchases made at retail stores during the holiday season account for nearly one-fifth, or 19 percent, of a store’s annual sales. For many retailers, it’s even higher than that. This season is critical to their bottom line.

And retail stores provide jobs for Florida families. Millions of Floridians have lost their jobs or lost wages in this economic downturn. We must save every job that remains. Florida retail stores support 2.7 million jobs for Florida families. That’s one in five jobs across the state.

So when you choose to “Find It In Florida,” you’re supporting Florida businesses and Florida jobs.

You can have confidence in the measures adopted by Florida retail stores to keep you safe and healthy while shopping. If you choose to shop in store, you’ll see team members and customers alike wearing masks

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Campaign aimed at helping Colorado businesses struggling during pandemic promotes shopping local

Business boosters say it’s more important than ever to shop local because of the pandemic-caused economic turmoil the state’s small businesses are experiencing.

Both the Small Business Administration’s Colorado District and the Colorado Office of Economic Development and International Trade are promoting the #ShopLocalColorado social media campaign heading into the holiday season. The goal is to create awareness of Colorado’s nearly 655,000 small businesses.

“Coloradans know this year has presented incredible challenges to small business owners and their employees,” Frances Padilla, SBA Colorado District director said in a statement. “Our hope is this statewide campaign, along with Small Business Saturday promotions, bring much-needed attention to our small neighborhood businesses.

About 99% of Colorado’s businesses are small businesses and employ more than 1.1 million people, or nearly 50% of the state workforce, according to the state economic development agency. Companies with fewer than 100 workers make up the largest share of small business employment.

Shopping and dining locally keeps 70% of the money in the local economy, according to the SBA. The tax revenue pays for schools, police and fire departments, roads and other community services.

A state website provides flyers and other #ShopLocalColorado materials that businesses can use as part of the campaign.

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Vista Outdoor Donations Replenish Stolen Biking Accessories, Completes Fundraising Campaign For Pedal Power Minnesota

ANOKA, Minn., Nov. 25, 2020 /PRNewswire/ — Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO) is donating Bell helmets, Bell bike pumps and CamelBak bottles to Pedal Power Minnesota following the theft of the organization’s trailer filled with bikes, helmets, accessories and equipment. Vista Outdoor also joined with 235 other Minnesotans in supporting the Give Minnesota Pedal Power campaign. Vista Outdoor’s $30,000 donation completes Pedal Power’s goal of $50,000. The funding is needed to support Pedal Power’s 2021 operations, including purchase of traditional bikes, adaptive bikes and other equipment such as high-visibility vests and shirts.   

On November 19, 2020, residents reported suspicious activity in and around the location where Pedal Power’s trailer was stored. Shortly thereafter, the organization’s leaders discovered the trailer and its contents were gone, including 30 bikes, pumps, reflective vests and cable locks. Police continue to investigate the theft.

Quote from Kelly Reisdorf, Chief Communications and Investor Relations Officer at Vista Outdoor:
“Vista Outdoor is proud to support Pedal Power and their fundraising campaign in this time of need. We were saddened by the news but have been encouraged by the community response. Pedal Power’s mission aligns with Vista Outdoor values, which is to get more kids, people and communities in the outdoors. Pedal Power’s mission also aligns with our product expertise: our brands Bell and CamelBak make some of the best gear in the bike industry. These teams are excited to replace the stolen items. Our support today is just the beginning. We intend to grow with Pedal Power and expand the partnership to get more kids on bikes and in the outdoors.”

Quote from Mark Trumper, co-founder of Pedal Power Minnesota:
“My heart is full of gratitude. We did not find our trailer or bikes but we found a vein of empathy and generosity that showed me how much people care about our mission and the children of Minneapolis.”

To learn more about Pedal Power and their fundraising campaign, please visit:

To view recent local news coverage of the theft and community response, please visit:

About Pedal Power Minnesota
Pedal Power Minnesota is a 501(c)3 non-profit based in Minneapolis, Minnesota. Pedal Power was created as a model for 4th and 5th grade classes to go out for weekly rides with their teachers, to use bikes instead of buses for field trips when possible, and to ride year-round with an after-school group to locations all over Minneapolis. Students study science, history, art and more—then they bike to locations for hands-on learning experiences. They develop a strong connection with their neighborhood and build confidence, persistence, and grit. The organization was founded by two teachers who were promoted as they realized that many of their students had never been on bikes. 

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. The company has a portfolio of well-recognized brands that provides consumers with a wide range of

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Shop Ridgefield Social Media campaign: $50 gift certificates

Less jingle-turkey this year, but the holidays are still coming.

So, the “Shop Ridgefield Social Media Challenge” — offering $10,000 worth of $50 gift certificates — has been created even as in-person activities, events and even family gatherings are scuttled in the face relentlessly rising COVID-19 numbers.

It’s a shop local campaign designed to help fill in for what the coronavirus pandemic has ruled out.

The traditional ceremonial switch-filpping ceremony that turns on Main Street’s holiday lights — and usually draws hundreds of people to town — will be a “virtual event” this year, on the Friday after Thanksgiving this year.

And the Ridgefield Holiday Village — planned as a four-weekend series of attractions in Ridgefield’s commercial village, between Thanksgiving and Christmas — has been called off.

“Most of the activities of the Ridgefield Holiday Village had to be canceled because of the uptick in COVID cases in town,” said Geoffrey Morris, chairman of Ridgefield’s Economic and Community Development Commission (ECDC).

“However the major activity and the underlying mission of the Ridgefield Holiday Village is not canceled: shopping in Ridgefield stores.”

First Selectman Rudy Marconi told the Nov. 18 Board of Selectmen’s meeting that the Holiday Village, which organizers had put a huge effort into, just couldn’t happen with the town’s COVID rate rising into the “red” zone.

“We need to — unfortunately — cancel the Holiday Village,” Marconi said.

Within a couple of days of Marconi’s announcement, organizers of the Holiday Village — the ECDC, the Downtown Ridgefield merchants, the Chamber of Commerce — had come up with an alternative plan.

(It was their second alternative plan of the season, given that the monthlong Holiday Village had been organized as a less crowded replacement for the one weekend Holiday Stroll, town retailers’ traditional holiday promotion, which was called off months ago due to the pandemic.)

The “Shop Ridgefield Social Media Challenge” has a simple concept: Ridgefielders, Ridgefield shoppers, and their friends are asked to continue supporting local businesses — in person, online, or by a phone order — and get the word out about their shopping experiences through social media.

“We are asking people to record a shopping experience in Ridgefield stores, or when they have a great customer experience via delivery or pickup” Morris said, and share the photos on social media.

How it works

As Morris outlined the program, a customer or visitor who comes to a retailer in Ridgefield, or places an order from one — online, via phone, or email — or receives a delivery, or somehow interacts with a Ridgefield business, would take a picture and post it on social media.

The picture could be a selfie taken in a Ridgefield store, or a photo of a purchase from a local business. The shopper would then “post it on Instagram and/or Facebook and tag the ECDC Facebook page use #ridgefieldholidays2020,” Morris said.

That posted photo, tagged to the ECDC Facebook page, becomes the shopper’s entry to try to earn one of the 200 gift

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