Air Canada just launched the Gift of Travel, an integrated initiative that pays homage to the actions of community heroes who are making a memorable impact when helping their fellow Canadians during Covid-19. The program focuses on hope and optimism to raise funds and Aeroplan points for Canadian charitable organizations and it also offers people dreaming of travel a new flexible travel pass product.
“Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives. We are proud to launch this campaign with our Gift of Travel video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead,” said Arielle Meloul-Wechsler, Executive Vice President, Chief Human Resources and Communications Officer at Air Canada. “We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.”
The Gift of Travel campaign also features stories on Air Canada’s social media platforms that center on the inspirational work Air Canada employees are doing to make a difference in their own communities.
Gift of Travel Auction
On December 1, 2020 the Air Canada Foundation will launch its first ever online Gift of Travel Auction. The auction will feature an array of more than a hundred unique aviation items, such as special travel-related experiences, including the opportunity to own pieces of aviation history and the chance to fly on an aircraft simulator. Other auction items include an incredible kids’ ride-on airplane and a private dinner with one of Air Canada’s celebrated Canadian Chefs.
One hundred percent of the proceeds from the Gift of Travel Auction will be distributed by the Air Canada Foundation to Canadian charitable organizations that are focused on the health and wellness of children and youth.
Matching Campaign Week
In addition to the Gift of Travel Auction, the annual Aeroplan Matching Campaign week supporting the Air Canada Foundation Hospital Transportation Program also returns. The campaign allows Aeroplan members to give the gift of health by connecting sick children to the medical care they need away from home.
From December 7 to December 13, 2020, members who donate Aeroplan points to the Air Canada Foundation Hospital Transportation Program will double the impact of their contribution with all donated points matched up to 500,000 points. You can read more about the Gift of Travel initiative on the Air Canada website.
The Air Canada Foundation is a