Better Homes And Gardens Real Estate Introduces “Season of Sharing” Campaign Focused On Celebrating With Style At Home

MADISON, N.J., Nov. 30, 2020 /PRNewswire/ — Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, announced today its Season of Sharing campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the Better Homes & Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year’s Eve activities, including socially distant party ideas, décor, recipes and more.

Better Homes and Gardens Real Estate LLC logo. (PRNewsFoto/Better Homes and Gardens Real Estate LLC)

In addition to ideas on how to celebrate the holidays at home, the Season of Sharing campaign also features “Ways to Give Back”. The section includes suggestions for giving back this season such as researching local volunteer opportunities, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page also showcases the holiday-related philanthropic efforts of BHGRE® affiliates across the country to provide additional inspiration. 

The Season of Sharing campaign was inspired by data-rich insights and predictive analytics from the Meredith Data Studio, Meredith’s research and insights division, which uncovered how consumers are planning to celebrate and enjoy the holidays at home.

HOLIDAY EXPECTATIONS*

  • 88% of Meredith Women expect to celebrate the holidays differently this year, but plan to celebrate.
  • More than half of Meredith Women plan to spend more time cooking and baking this year than last year. 
  • Interest in multi-generational recipes is forecasted to increase 30% this December over the previous year.
  • Recipes that kids can cook are trending, with a 35% forecasted increase over last year.
  • Based on a forecasted November 43% increase in online cookie recipe views, Meredith Data Studio predicts an earlier, larger cookie craze this holiday season.
  • Food gifting is fully on the front burner this year with a forecasted November 29% increase over 2019.

Consumers can access the Season of Sharing campaign on BHGRE Life, the brand’s content hub that delivers design, lifestyle and entertaining content throughout the year, and BHGRE’s social media channels including the Better Homes and Gardens Real Estate Facebook page. The Season of Sharing campaign will continue to offer new ideas and inspiration from BHGRE affiliated agents and brokerages throughout the holiday season.

*Sources: Meredith Proprietary First-Party Data and Insights Data Studio Platform, Meredith Holiday Predictions Survey August 12, 2020.

QUOTE

“The 2020 holiday season will be unlike any we’ve experienced. As the leading lifestyle brand in real estate, we wanted to showcase the many ways we can still create cherished memories with family and friends in our homes. Our partnership with Meredith Corporation and Better Homes & Gardens magazine provides us access to insights from a network of dedicated, brand loyal consumers that ensures we deliver relevant and timely lifestyle content to consumers year-round. The Season of Sharing campaign empowers our affiliated agents to remain connected with their sphere of influence along with past and current clients long after a transaction closes.”

Christine Zoeller, Vice President,

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Air Canada Launches Unique Holiday Campaign Celebrating The Gift Of Travel

Air Canada just launched the Gift of Travel, an integrated initiative that pays homage to the actions of community heroes who are making a memorable impact when helping their fellow Canadians during Covid-19. The program focuses on hope and optimism to raise funds and Aeroplan points for Canadian charitable organizations and it also offers people dreaming of travel a new flexible travel pass product.

 “Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives. We are proud to launch this campaign with our Gift of Travel video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead,” said Arielle Meloul-Wechsler, Executive Vice President, Chief Human Resources and Communications Officer at Air Canada. “We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.” 

The Gift of Travel campaign also features stories on Air Canada’s social media platforms that center on the inspirational work Air Canada employees are doing to make a difference in their own communities. 

Gift of Travel Auction

On December 1, 2020 the Air Canada Foundation will launch its first ever online Gift of Travel Auction. The auction will feature an array of more than a hundred unique aviation items, such as special travel-related experiences, including the opportunity to own pieces of aviation history and the chance to fly on an aircraft simulator. Other auction items include an incredible kids’ ride-on airplane and a private dinner with one of Air Canada’s celebrated Canadian Chefs.

One hundred percent of the proceeds from the Gift of Travel Auction will be distributed by the Air Canada Foundation to Canadian charitable organizations that are focused on the health and wellness of children and youth.

Matching Campaign Week

In addition to the Gift of Travel Auction, the annual Aeroplan Matching Campaign week supporting the Air Canada Foundation Hospital Transportation Program also returns. The campaign allows Aeroplan members to give the gift of health by connecting sick children to the medical care they need away from home.

From December 7 to December 13, 2020, members who donate Aeroplan points to the Air Canada Foundation Hospital Transportation Program will double the impact of their contribution with all donated points matched up to 500,000 points. You can read more about the Gift of Travel initiative on the Air Canada website.

The Air Canada Foundation is a

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