Cyber Monday 2020 sets record for largest online shopping day ever, report says

The online shopping industry has grown in popularity this year due to the coronavirus pandemic, and Cyber Monday 2020 was just another example of that.

Shoppers spent a whopping $10.8 billion on Monday, the biggest U.S. e-commerce day ever, according to a report by CNBC, citing data collected by Adobe Analytics.

Sales spiked 15.1% compared to 2019 during the unofficial industry holiday, the report said. The Adobe data showed curbside pickup orders increased 30% from 2019.

Among Adobe’s other key findings: 37% of sales came via mobile devices, and consumers spent $2.7 billion during the final four hours of the day.

Holiday sales started earlier than ever this year, as companies have offered more online deals. The brick-and-mortar retail industry, which has long been struggling, received a crippling blow this year as a result of the pandemic.

Walmart offered Black Friday sales in early November and ran deals all month long, while Coach has been holding an ongoing 70% off sale for weeks. Even Lululemon, which rarely promotes sales, had big discounts on Black Friday and Cyber Monday.

Many big-box retailers have extended Cyber Monday sales to a week-long event. If you missed out on the online shopping event, here are some ongoing deals you can still shop for online:

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Nicolette Accardi can be reached at [email protected]. Follow her on Twitter: @N_Accardi. Find NJ.com on Facebook. Have a tip? Tell us. nj.com/tips

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Cyber Monday becomes biggest online shopping day in U.S. history, topping nearly $11 billion in sales

Cyber Monday just became the biggest online shopping day in U.S. history, with consumers spending $10.8 billion online, according to Adobe Analytics.

Purchases totaled $12 million a minute between 8 p.m. and 9 p.m. PT, with around 37 percent of total purchases coming from smartphones as more shoppers migrate to buying on social media. Curbside pickup was up 30 percent since last year, Adobe said.

Consumers saw the biggest discounts on computers, sporting goods, toys, appliances, and electronics, Adobe said. Some of the hottest buys included Lego sets, Apple AirPods and Call of Duty: Black Ops Cold War.

“Moving forward into December, the categories that I will expect to be discounted will be the toy category and then also anything holiday themed — gift baskets, gift boxes, decor,” retail and shopping expert Trae Bodge told NBC News.

Although many discounts are set to continue throughout December, experts advise to shop early as shipping delays loom and delivery costs are expected to increase after Dec. 11.

“Leading up into the first few weeks of December, up until Dec. 25 — that’s when the discounts are really going to get deeper,” said Sara Skirboll, shopping expert at RetailMeNot. “But here’s the thing, your items might not exist — and if you’re shopping online, you might run into shipping issues.”

Like the discounts, the record-breaking sales seen on Cyber Monday aren’t specific to one day.

Thanksgiving Day, Black Friday and Small Business Saturday also did well, totaling $5.1 billion, $9 billion and $4.7 billion respectively, according to Adobe.

Small businesses saw a greater increase in sales than larger retailers on Cyber Monday, up 501 percent while bigger retailers only saw a 486 percent increase, as consumers shop more consciously this year, Adobe said. Seven in 10 shoppers said it is more important to support small businesses than to get the best deal, according to a survey from Union Bank.

Consumers are also “voting with their wallets to support Black-owned businesses and sustainable businesses,” Harley Finkelstein, president of e-commerce platform Shopify, told NBC News’ Jo Ling Kent on Monday. “Consumers will not be driven solely by deals anymore, they’re going to be driven by movements.”

Shopify saw its biggest-ever Black Friday/Cyber Monday weekend, recording a 76 percent growth in sales since last year. Small-business hub Etsy saw an 84 percent increase in sales during the first eight hours of Cyber Monday alone, according to Edison Trends.

Online shopping has seen a continued surge since the beginning of the pandemic, with digital sales up by 174 percent at Best Buy, 155 percent at Target and 79 percent at Walmart during the third quarter alone.

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Cyber Monday was biggest online shopping day in U.S. history

Consumers pounced on discounts and deals this Cyber Monday, making it the single largest day for online sales in U.S. history. 

Shoppers spent a record $10.8 billion Monday, marking an all-time high for ecommerce spending and beating last year’s $9.4 billion record, according to Adobe Analytics. 

Fully one-quarter of the day’s sales — $2.7 billion — were made during the so-called “golden hours of retail,” between 7  p.m.and 11 p.m. Pacific Time. Consumers spent a whopping $12 million per minute on toys, electronics, clothing, appliances and more during the  8 p.m. to 9 p.m. peak hour of shopping mania, according to Adobe. 

Monday’s total spend represented a 15% year-over-year increase in sales. 

“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers. Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” Taylor Schreiner, director of Adobe Digital Insights, said in a statement Tuesday.

Records shattered

Black Friday sales were strong too, with consumers spending $9 billion online the day after Thanksgiving, up nearly 22% from last year’s shopping extravaganza and marking the third-biggest day for ecommerce sales in U.S. history after Cyber Monday this year and in 2019.

Concerns over COVID-19, along with customer capacity limits at retailers, thinned crowds at stores and malls this year. But shoppers were still drawn to deals on Hot Wheels cars, which were among the top-selling items on Black Friday, according to Adobe Analytics. 

The Super Mario 3D All-Stars and Animal Crossing video games for the Nintendo Switch system were also in demand, as were Apple’s AirPods ear buds and the Apple Watch. The smartwatch category saw a big surge in sales, soaring more than 600% over the daily average in October. 

Adobe identified the spending trends by analyzing data generated by roughly 1 trillion visits to retail sites, as well as looking at 80 of the 100 largest retailers in the U.S. 

No place like home

Self-balancing electric scooters, also known as hoverboards, Lego sets, Amazon Echo products and Samsung TVs were also in high demand on Black Friday.

“Generally, the popular items this year trended toward home automation and other kinds of products that serve that stay-at-home consumer and make their lives easier as they spend more time at home,” Adobe Analytics vice president Keith Eadie said. 

“Video games are always popular. The gaming industry is having its best year ever,” Eadie added.

Small Business Saturday, which had particular importance this year amid the pandemic’s impact on independent stores, also seemed to resonate with consumers. Companies with $10 million to $50 million in annual revenue saw a nearly 300% increase in sales compared to a normal day, according to Adobe.


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Kym Rodgers, owner of Brooklyn Sweet Spot, a Brooklyn, New York, bakery, said she doesn’t usually get much business

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This Weekend Marked a Record Online Shopping Day. Here’s Where the Dollars Went

The kickoff of holiday shopping of years past–think midnight doorbuster sales on Black Friday and clogged department stores– is no longer. Instead, the lasting impact of the Covid-19 pandemic produced the largest online shopping day in U.S. history, continuing a holiday shopping season that’s already been thriving since October, despite the decline of in-person shopping.

According to the National Retail Federation, the number of in-store shoppers on Thanksgiving Day dropped by 55 percent from last year and those on Black Friday dropped by 37 percent. These drops can be attributed to consumers staying home because of pandemic fears and because large retailers like Target, Walmart, and Best Buy didn’t open for Black Friday deals on Thanksgiving day. 

But online sales picked up the slack. Based on Adobe Analytics data, which tracked one trillion visits to U.S. retail sites, a record $10.8 billion was spent online by the end of Cyber Monday, compared with last year’s $9.4 billion, making it the largest online shopping day in U.S. history.

And Adobe wasn’t alone in reporting the online surge. More than 1 million online stores that use Shopify’s software to sell, ship, and track purchases surpassed $5.1 billion in sales between Black Friday and Cyber Monday, with Shopify counting a 76 percent growth of sales on its platform since last year.

Small Business Saturday also experienced some favorable outcomes, bolstered by supportive consumer behaviors. According to the Union Bank Small Business Holiday Spending 2020 Survey, 74 percent of respondents said they felt a greater sense of responsibility to shop local this year, since small business has been hit especially hard by the pandemic. 

“People are spending more time in their neighborhood, so there is even more of a focus on helping the local coffee shop, gift store, or restaurant. They’re seeing the impact first hand. These are the business owners who may be your friend or your neighbor and who you have a personal connection with, which really brings their struggles into context,” says Colleen Taylor, president of U.S. merchant services at American Express, which created Small Business Saturday 11 years ago.

Many founders were counting on these holiday sales to stay afloat. Kelsey Moreira, CEO and founder of San Francisco-based cookie dough startup Doughp (pronounced “Dope”), hosted a 30 percent off sale online from Black Friday through Cyber Monday, and says she is “crying with joy” at the results. Her site sold more in those four days than in the whole month of November. “People are constantly talking about wanting to support small businesses. This time of year is when we see that come to life,” she says.

To maintain momentum and shopper enthusiam to shop small, American Express’s Moreira advises business owners to adhere to cleaning and social distancing protocols–and spread the word online about those safety measures, in addition to any promotions. But if customers are still reluctant to shop in person, make sure you offer them a great online shopping experience as well as other digital services.

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Cyber Monday set to be biggest online shopping day in U.S. history

(Reuters) – Cyber Monday was set to garner up to $12.7 billion in online sales, according to industry estimates, surpassing Black Friday’s digital numbers as U.S. retailers enter the last lap of an extended holiday selling season.

Retailers have given shoppers nearly two months of offers since Amazon.com held its Prime Day in October, as they sought to be competitive and recoup the sales lost in this year’s coronavirus-driven closures of malls and other stores.

Latest estimates from Adobe Analytics showed this year’s conclusion to Thanksgiving weekend promotions would, however, still be the largest online sales day in history, with spending between $10.8 billion and $12.7 billion.

“While I anticipate another year of discount chicken — where consumers hold out for deeper and deeper discounts throughout the season … Cyber Monday should (still) offer a great opportunity to make a big dent in holiday shopping,” said Rob Garf, VP of strategy and insights at Salesforce.

Traditionally, Cyber Monday starts with people, fresh after a long weekend, scouring for discounts online at work and driving another big day of promotions.

However, the popularity of event shopping days has faded with the emergence of online shopping and cheap deals throughout the year from retailers including Amazon and Walmart Inc, with the health crisis this year also playing with shopping patterns.

“I did a lot of my shopping even before Black Friday… I feel I’ve gotten mostly everything,” said Caroline McCormick, 33.

The Phoenixville, Pennsylvania, sales engineer said she’s been receiving “early access” Black Friday emails for several weeks now, prompting her to buy hiking boots on Columbia Sportswear’s website for her mother, socks on Kohl’s Corp’s website and more.

Today, when she was pitched more deals for Cyber Monday, “nothing popped out that made me think ‘I need to get that right now.’”

The tentpole shopping event of Black Friday, which pulled in record online sales of about $9 billion, according to Adobe, saw shoppers turning up in smaller numbers at stores as they utilized the early deals and avoided stepping out into large crowds.

This year’s Cyber Monday saw not just online sellers such as Amazon offer steep discounts for its own brands, including Fire TV stick, Echo devices, and other electronics like PlayStations and roombas, but also brick-and-mortar stores such as Lululemon Athletica and Best Buy provide online deals.

“I go online a little bit and look around and do some comparison shopping, but Amazon pretty much beats everything,” said Bill Hon, 49, a cook living in Crawfordsville, Indiana, who started his holiday shopping during Amazon’s Prime Day event.

Apple also held a four-day event on its website ending on Monday, offering gift cards of up to $150 on purchase of certain products.

Reporting by Aishwarya Venugopal in Bengaluru and Melissa Fares in New York; editing by Patrick Graham, Shinjini Ganguli and Sriraj Kalluvila

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Cyber Monday expected to be biggest online shopping day in US history

Cyber Monday is expected to become the largest online shopping day in history, according to preliminary data from industry analysts.



Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.


© Ross D. Franklin/AP, FILE
Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.

Analysts predict consumers will spend anywhere from $10.8 billion to $12.7 billion on Monday, a 15% to 35% increase compared to last Cyber Monday, according to Adobe Analytics.



a person is walking down the street: Shoppers leave a Target store after shopping in Niles, Ill., Nov. 28, 2020.


© Nam Y. Huh/AP
Shoppers leave a Target store after shopping in Niles, Ill., Nov. 28, 2020.

“Cyber Monday is on track to break all previous records for online sales,” Taylor Schreiner, the director at Adobe Digital Insights, said in a statement.

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“Consumers will likely take advantage of the best discounted items today like TVs, toys and computers before price levels start creeping back up throughout the rest of the season,” Schreiner added. “Shoppers are encouraged to do their gift buying soon as shipping in time for Christmas will get more expensive in the coming weeks.”

As the coronavirus pandemic looms large over this year’s holiday shopping season — leading to high demand for online, delivery and curbside pickup options this year — Adobe found that Black Friday 2020 hit a new online sales record with consumers spending $9 billion. This is an increase of 21.6% in online sales compared to Black Friday last year, making it the second-largest online spending day in U.S. history after Cyber Monday 2019.

In addition, curbside pickup over Black Friday weekend was up 67% compared to last year, according to Adobe.

MORE: Cyber Monday 2020: Shop deals on high-end tech, fashion and much more

Still, analysts say they expect this year’s Cyber Monday to be the “king of online shopping days and become the largest online sales day in history,” according to Adobe’s analysts.

Their research found that 56% of consumers believe that retailers are saving the best discounts for Cyber Monday, and that shoppers are likely to see the biggest discounts on computers. Deep discounts on toys, appliances and electronics are also expected.



the inside of a building: Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.


© Ross D. Franklin/AP, FILE
Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.


MORE: Shop the best Cyber Monday tech deals from Walmart, Macy’s, Target and more

The analysts also highlighted other trends expected Monday, noting that between 7 p.m. PT to 11 p.m. PT will be the “golden hours of retail,” when customers rush for last-minute buys before the deals expire. That four-hour window is expected to bring in a massive 29% of the day’s revenue, or at least $3.1 billion. The analysts forecast $13 million will be spent per minute during the peak hour of 8 p.m. PT to 9 p.m. PT Monday.

Finally, the analysts found that mobile shopping has been dominating this holiday shopping season, accounting for 40% of online sales so far.

ABC News’ Taylor Dunn contributed to this report.

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Cyber Monday: Biggest online shopping day in US history predicted

US consumers spent around $9 billion online on Black Friday – but

Cyber Monday
could top this, making it the biggest online shopping day in US history, according to estimates from analysts.

Through the year, retailers have been trying to convince customers to shop online to avoid crowds during the pandemic. As the holiday season approaches, it seems to be working.

The US’s biggest online shopping day to date is Cyber Monday 2019, when consumers spent around $9.4 billion online.

But the figure for this year could be more than a third higher at $12.7 billion, Adobe Analytics said in its holiday forecast. It set its minimum estimate at $10.8 billion.

This is despite

Black Friday
falling slightly short of Adobe’s estimates. It had expected US consumers to spend $10.3 billion online – $1.3 billion more than they actually did.

Total US online sales over the holiday shopping season will reach around $189 billion, Adobe added. This represents two years of growth in just one season.

Part of this is because people are shopping online for things such as groceries and alcohol that they bought in stores before the pandemic, Adobe said.

Read more: Here’s a checklist to prepare your business for the holiday rush of marketing, inventory, shipping, and customer service

The holiday shopping season started early this year. Amazon held its Prime Day in mid-October, and many retailers including Walmart split their Black Friday deals across November.

On Black Friday, online sales rose by 22%. Across the 1,500 e-commerce sites using services from the website optimization company Yottaa, there was a roughly 60% increase in online traffic year-on-year, the company told Business Insider.

Online sales platform Shopify also has a record-setting Black Friday. Around $2.4 billion in online sales went through checkouts powered by Shopify, which is 75% higher than last year. This came from more orders which also had a higher value – the average basket size was $90.70, up 11% on last year.

As online sales grew, in-store shopping plummeted. Only half as many people visited brick-and-mortar stores on Friday compared with last year, according to Sensormatic Solutions, leaving many stores and shopping centers without their usual Black Friday crowds.

The PlayStation 5 was one of the only products drawing crowds on Black Friday as customers raced to bag one of the in-demand consoles, with shoppers queueing outside from Wednesday.

Sales on Cyber Monday now top Black Friday

In recent years, online sales on Cyber Monday have topped those on Black Friday.

A survey by Business Insider and Morning Consult last year showed that shoppers across nearly all demographics prefer to make purchases on Cyber Monday.

Many consumers view Black Friday as a means for browsing deals, as opposed to Cyber Monday, when shoppers are making purchases with intent.

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Lisa Snowdon shares wedding update after postponing big day



Lisa Snowdon standing next to a body of water: Hello! Magazine


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Hello! Magazine

They recently celebrated five years together, and presenter Lisa Snowdon could not be happier with her fiancé George Smart.

In April, the couple confirmed that they had to postpone their wedding – which was due to take place in Japan this year. Due to the ongoing pandemic, Lisa and George thought it best to celebrate with friends and family at a later date.

MORE: Lisa Snowdon’s stunning bohemian Essex home revealed

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WATCH: Nine of the most stunning celebrity wedding dresses

However, in a new interview with HELLO!, the TV star confessed that they have been toying with the idea of making last-minute plans. Lisa said: “We sway between thinking: ‘Let’s do something on the spur of the moment,’ to: ‘We could have a big wedding.'”

READ: Lisa Snowdon reveals how acupuncture has revived her health

MORE: Lisa Snowdon’s floral Zara co-ord sends This Morning fans wild

Lisa, 48, says their bond has never been stronger. Of her 40-year-old fiancé, she gushed: “He’s such a positive person, but especially in a year like this, when life has often felt so challenging, scary and strange, he’s got this incredible hope and enthusiasm that is such a terrific energy to be around.” She added: “He’s gorgeous, he’s fun and I love that we’re a team.



a close up of a man and a woman taking a selfie: lisa-and-george


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lisa-and-george

The couple have been engaged since 2017

“For a long time, I was kind of in limbo about what I deserved from a relationship,” reflected Lisa, who was 29 when she met George, when they were both working at MTV. They had “a little fling”, but it fizzled out and they lost touch – only to be reunited by a friend almost two decades later.

“It was only when I took time out to reassess what I’d been doing as far as relationships go – the kind of people I was attracting and how that made me feel about myself – that I could work out what I did want and channel that. That’s when George came back into my life.”

To read the full article, pick up the latest issue of HELLO! on sale now. Subscribe to HELLO! to get the magazine delivered free to your door every week or purchase the digital edition online via our Apple or Google apps.

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Cyber Monday Set to Be Biggest Online Shopping Day in U.S. History | Top News

(Reuters) – Cyber Monday is on track to bring in a record of as much as $12.7 billion in online sales, according to latest industry estimates, surpassing Black Friday’s digital numbers as U.S. retailers reached the last leg of an extended holiday selling season caused by the COVID-19 pandemic.

Shoppers have seen nearly two months of offers from retailers looking to recover sales lost due to mall and store closures, while Amazon.com pushed back its annual summer promotional event to October, creating a longer than ever season.

Estimates from Adobe Analytics, however, showed this year’s conclusion to Thanksgiving weekend promotions would still be the largest online sales day in history, with spending between $10.8 billion and $12.7 billion. 

“We are seeing strong growth as consumers continue to move shopping from offline to online this year,” Adobe Digital Insights director Taylor Schreiner said.

“New consoles, phones, smart devices and TVs that are traditional Black Friday purchases are sharing online shopping cart space this year with unorthodox Black Friday purchases such as groceries, clothes and alcohol, that would previously have been purchased in-store.”

Traditionally, Cyber Monday starts with people, fresh off their long weekend, scouring for discounts online at work and driving another big day of promotions.

The popularity of event shopping days has faded with the emergence of online shopping and cheap deals throughout the year from retailers including Amazon and Walmart Inc, but the health crisis this year has also played with shopping patterns.

Walmart, Target Corp, Best Buy all moved their promotions up to remain competitive with Amazon, while doubling down on investments in fulfilling online orders.

The tent pole shopping event of Black Friday, which pulled in record online sales of about $9 billion, according to Adobe, saw shoppers turning up in smaller numbers at stores as they utilized the early deals and avoided stepping out into large crowds.

Consumers sought out deals for gifts and necessities including the latest Xbox and PlayStation consoles, Lego sets, the Roku Stick+ and Apple Watches.

(Reporting by Aishwarya Venugopal in Bengaluru; editing by Patrick Graham and Shinjini Ganguli)

Copyright 2020 Thomson Reuters.

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‘Merry Liddle Christmas Wedding’ Star Teases It’s Not An ‘Easy Road’ To Jacquie & Tyler’s Big Day

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Jacquie and Tyler’s love story continues in ‘Merry Liddle Christmas Wedding.’ HL spoke EXCLUSIVELY with Thomas Cadrot about the couple’s road to the big day and a potential third movie!

Merry Liddle Christmas Wedding is making Lifetime history. The film, premiering Nov. 28, is Lifetime’s first-ever Christmas sequel. Jacquie and Tyler are planning their perfect destination wedding in the sequel. HollywoodLife talked EXCLUSIVELY with Thomas Cadrot about Jacquie and Tyler’s journey.

“Without spoiling too much, it’s not going to be an easy road to the wedding,” Thomas revealed. “But I can also say it’s going to be a beautiful one. It’s going to be a very majestic one. We shot in a beautiful location here off the coast of Vancouver, in Victoria, a beautiful resort and the setting was fabulous. Everything just got upgraded this year, whether it was wardrobe or location. Jackie and her wedding dress… she was magnificent. I had to tell Kelly [Rowland] in between takes that this required no acting at all. Like my breath was taken away from me when I saw her walk through the door in that wedding dress. So I can guarantee a very beautiful ceremony, a very emotional one.”

Returning for a sequel is something he didn’t expect, Thomas is so grateful that it happened. “We feel very fortunate,” Thomas told HollywoodLife. “For me, particularly, just being part of this cast the first time around was so much fun. After 20 days of shooting, it felt like you were kind of leaving your family a little bit. So the fact that we got to be reunited a year later, especially doing a sequel, which has never been done at Lifetime, I feel very, very happy.”

A Merry Liddle Christmas sequel opens the door for a potential third movie. “I’m down for anything,” Thomas said about returning for a third movie. “We can keep making these. I will keep signing on to them. It’s so much fun. I don’t know exactly what the plan is, but I’m always on board.”

As for the storyline for a potential third movie, Thomas thinks a “baby storyline” is a “given. But also, maybe not necessarily our baby. Maybe Treena’s baby. There are so many directions we can go in because it’s such a big family with very charismatic characters that any storyline will keep us engaged.”

Launch Gallery: Lifetime Holiday Movies 2020 — Photos

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