STRAX: STRAX partners with HMD Global to develop and distribute a selection of Nokia-branded accessories across the world

STOCKHOLM, Dec. 2, 2020 /PRNewswire/ — STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally.

HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories across the globe.

“At HMD Global, we have founded our business on strategic partnerships – working with the best in the industry allows us to provide modern mobile technology accessible to everyone and deliver excellent experiences across the portfolio that you would expect from Nokia phones and accessories. As we further develop our accessories portfolio, we needed a partner that combines deep consumer market insights, design capabilities and a truly innovative spirit. All this, combined with STRAX’s ability to work with multiple distribution channels across the globe, makes this the perfect partnership. Stay tuned for new accessory announcements in the coming months,” says Alex Lambeek, Head of Accessories at HMD Global.

“It’s truly exciting to be working with HMD Global across such a trusted brand in phones and accessories.
Having formerly worked directly with Nokia as their largest accessories distributor in Europe, it is energizing and thrilling to be working in partnership with HMD Global with this iconic brand,” says Gudmundur Palmason, CEO of STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

HMD Global press office: [email protected]

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.  HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. 
Nokia is a registered trademark of Nokia Corporation.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over

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STRAX partners with HMD Global to develop and distribute a selection of Nokia-branded accessories across the world

STOCKHOLM, Dec. 2, 2020 /PRNewswire/ — STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally.

HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories across the globe.

“At HMD Global, we have founded our business on strategic partnerships – working with the best in the industry allows us to provide modern mobile technology accessible to everyone and deliver excellent experiences across the portfolio that you would expect from Nokia phones and accessories. As we further develop our accessories portfolio, we needed a partner that combines deep consumer market insights, design capabilities and a truly innovative spirit. All this, combined with STRAX’s ability to work with multiple distribution channels across the globe, makes this the perfect partnership. Stay tuned for new accessory announcements in the coming months,” says Alex Lambeek, Head of Accessories at HMD Global.

“It’s truly exciting to be working with HMD Global across such a trusted brand in phones and accessories.
Having formerly worked directly with Nokia as their largest accessories distributor in Europe, it is energizing and thrilling to be working in partnership with HMD Global with this iconic brand,” says Gudmundur Palmason, CEO of STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

HMD Global press office: [email protected]

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.  HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. 
Nokia is a registered trademark of Nokia Corporation.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes

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Researchers develop lung-on-chip model to study the body’s response to early TB

Scientists have developed a lung-on-chip model to study how the body responds to early tuberculosis (TB) infection, according to findings published today in eLife.

TB is a disease caused by the bacterium Mycobacterium tuberculosis (M. tuberculosis) and most often affects the lungs. The model reveals that respiratory system cells, called alveolar epithelial cells, play an essential role in controlling early TB infection.

They do this by producing a substance called surfactant – a mixture of molecules (lipids and proteins) that reduce the surface tension where air and liquid meet in the lung.

These findings add to our understanding of what happens during early TB infection, and may explain in part why those who smoke or have compromised surfactant functionality have a higher risk of contracting primary or recurrent infection.

TB is one of the world’s top infectious killers and affects people of all ages. While it mostly affects adults, there are currently no effective vaccines available to this group.

This is partly due to challenges with studying the early stages of infection, which take place when just one or two M. tuberculosis bacteria are deposited deep inside the lung.

“We created the lung-on-chip model as a way of studying some of these early events,”

Previous studies have shown that components of surfactant produced by alveolar epithelial cells can impair bacterial growth, but that the alveolar epithelial cells themselves can allow intracellular bacterial growth. The roles of these cells in early infection are therefore not completely understood.”


Vivek Thacker, Study Lead Author and Postdoctoral Researcher, McKinney Lab, École polytechnique fédérale de Lausanne

“We used our model to observe where the sites of first contact are, how M. tuberculosis grows in alveolar epithelial cells compared to bacteria-killing cells called macrophages, and how the production of surfactant affects growth, all while maintaining these cells at the air-liquid interface found in the lung.”

The team used their lung-on-chip model to recreate a deficiency in surfactant produced by alveolar epithelial cells and then see how the lung cells respond to early TB infection.

The technology is optically transparent, meaning they could use an imaging technique called time-lapse microscopy to follow the growth of single M. tuberculosis bacteria in either macrophages or alveolar epithelial cells over multiple days.

Their studies revealed that a lack of surfactant results in uncontrolled and rapid bacterial growth in both macrophages and alveolar epithelial cells. On the other hand, the presence of surfactant significantly reduces this growth in both cells and, in some cases, prevents it altogether.

“Our work shines a light on the early events that take place during TB infection and provides a model for scientists to build on for future research into other respiratory infections,” says senior author John McKinney, Head of the Laboratory of Microbiology and Microtechnology at EPFL.

“It also paves the way for experiments that increase the complexity of our model to help understand why some TB lesions progress

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