Women’s Wellness Tech Company, Bellabeat, Adds New Star Hire

Wellness has grown to be a top priority in people’s life encompassing wellbeing, beauty and lifestyle. The industry has seen massive growth in the past few years worth over $4.2 trillion with wellness tourism predicting to be a $919 billion industry by 2022, which would represent about 18 percent of all global tourism. 

The rise of the industry has also sparked wellness tech into a  steep upward trajectory in the past few years. While tech giants like Apple and Samsung have played a major role in this development, there are also numerous other players in the wellness and beauty sector that shaped this market with the help of new, innovative products and technologies such as San Francisco startup Bellabeat.

Bellabeat is a data-oriented wellness tech company that was founded by Sandro Mur, Urška Sršen, and Lovepreet Singh in 2013. Headquartered in San Francisco with offices in London, Hong Kong, and Zagreb. The business focuses on women’s health and wellness but its main product is the Bellabeat Leaf. The Leaf is a water-resistant device that tracks your activity, stress, sleep, meditation, and reproductive health. The data is then shared with the consumer to help her adjust diet, exercise and wellness based on her hormones and menstrual cycle. It is made of hypoallergenic, vegan-friendly materials and can be worn as a necklace, bracelet, or clip, depending on which accessories you combine with it. Within four years after its inception, Bellabeat has already sold over 700,000 pieces of jewelry.

 Although the wellness tech sector is being flooded with wearables, like smartwatches or smart rings, there is still a distinct lack of products specifically aimed at women. Bellabeat’s smart jewelry, on the other hand, is designed with women’s health in mind. The Leaf was also named the best overall smart jewelry by Business Insider.

The menstrual cycle is a big part of just about any woman’s life. It affects the hormonal balance of the body, and, thus, it has a big impact on women’s wellbeing. With the Bellabeat Leaf and its accompanying app, women can track just about everything that might have an impact on their health or performance. This knowledge can then help them optimize their lives. While Bellabeat has seen success since 2017, the company has now added the economist Jeppe Christiansen to its board in an effort to advance the wellness tech industry even further. Christiansen, who is a distinguished economist with an MSc in Economics from the University of Copenhagen and has decades of professional experience in the financial sector, joined Bellabeat as a board member to further improve the business and its products to help it reach even more women.

At the moment, Christiansen is CEO of Maj Invest, which is an asset management business based in Copenhagen, as well as vice-chair of Novo Nordisk,

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McDonald’s franchisees hire prominent racial justice lawyer, Sports Illustrated owner focuses on merch, and the jewelry industry moves online

Happy (belated) Thanksgiving and happy Black Friday!



a group of people sitting in front of a crowd: Thanks to the pandemic, Black Friday is looking different — and less crowded — this year. NurPhoto/Getty Images


© NurPhoto/Getty Images
Thanks to the pandemic, Black Friday is looking different — and less crowded — this year. NurPhoto/Getty Images

We at Insider Retail have been lamenting the “death” of Black Friday for years now. But the pandemic could make things even worse. Social distancing rules and in-store capacity limitations will certainly take their toll on the customer turnout for the shopping event. Many retailers also opted to start sales as early as October this year to combat the emergence of large crowds.

Beyond black Friday, a lot more has happened in the retail world this week! So, if you haven’t already subscribed, click here to get our weekly roundup of everything you need to know in the world of retail and restaurants written by me, Shoshy Ciment, and my colleague, Bethany Biron.

Now, onto the news of the week!



a man wearing a suit and tie: Daryl Parks speaks during a press conference in 2015, serving as the attorney for the family of Michael Brown. Michael B. Thomas/Getty Images


© Michael B. Thomas/Getty Images
Daryl Parks speaks during a press conference in 2015, serving as the attorney for the family of Michael Brown. Michael B. Thomas/Getty Images

The current and former Black McDonald’s franchisees that have filed two lawsuits against the fast-food giant have a new lawyer on their legal team: Daryl Parks.

The civil right attorney has a record of serving as counsel in high-profile racial justice cases. He previously represented the families of Trayvon Martin and Michael Brown.

“The case against McDonald’s is historic, and it is a privilege to be representing the Black men and women who were – and continue to be – treated like second-class citizens by the company,” Parks said in a statement. McDonald’s has denied allegations of racial discrimination.



Authentic Brands Group partnered with apparel company Mitchell & Ness for a line of products featuring historic Sports Illustrated covers. Authentic Brands Group


© Authentic Brands Group
Authentic Brands Group partnered with apparel company Mitchell & Ness for a line of products featuring historic Sports Illustrated covers. Authentic Brands Group

Authentic Brands Group (ABG), which owns the rights to 50 brands, acquired Sports Illustrated in 2019. The company has been licensing the magazine’s name and intellectual property to create merchandise, including nutritional supplements, CBD cream, and apparel collaborations.

ABG told Business Insider it is trying to balance keeping traditionalist fans happy while expanding into new categories.

“Our vision is, how do we take arguably the most famous sports brand that’s meant a lot to a lot of people, and create a 21st-century media brand,” Marc Rosen, the executive vice president for ABG’s business unit, told Business Insider in an interview. “It’s about being in a lot of places and being a lot of things to your customers.”



a hand holding an object in his hand: Craig F. Walker/The Boston Globe via Getty Images


© Craig F. Walker/The Boston Globe via Getty Images
Craig F. Walker/The Boston Globe via Getty Images

Gina Drosos, the CEO of Signet Jewelers, said that the jewelry category has been “quite behind in developing e-commerce” in an interview with Business Insider.

Signet — which operates Kay Jewelers, Zales, Jared, and other jewelry merchants — is pivoting much of its business to online. It is currently in the middle of a multi-year turnaround plan dubbed “Path to Brilliance,” which involves improving

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