STRAX: STRAX partners with HMD Global to develop and distribute a selection of Nokia-branded accessories across the world

STOCKHOLM, Dec. 2, 2020 /PRNewswire/ — STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally.

HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories across the globe.

“At HMD Global, we have founded our business on strategic partnerships – working with the best in the industry allows us to provide modern mobile technology accessible to everyone and deliver excellent experiences across the portfolio that you would expect from Nokia phones and accessories. As we further develop our accessories portfolio, we needed a partner that combines deep consumer market insights, design capabilities and a truly innovative spirit. All this, combined with STRAX’s ability to work with multiple distribution channels across the globe, makes this the perfect partnership. Stay tuned for new accessory announcements in the coming months,” says Alex Lambeek, Head of Accessories at HMD Global.

“It’s truly exciting to be working with HMD Global across such a trusted brand in phones and accessories.
Having formerly worked directly with Nokia as their largest accessories distributor in Europe, it is energizing and thrilling to be working in partnership with HMD Global with this iconic brand,” says Gudmundur Palmason, CEO of STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

HMD Global press office: [email protected]

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.  HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. 
Nokia is a registered trademark of Nokia Corporation.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over

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STRAX partners with HMD Global to develop and distribute a selection of Nokia-branded accessories across the world

STOCKHOLM, Dec. 2, 2020 /PRNewswire/ — STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally.

HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories across the globe.

“At HMD Global, we have founded our business on strategic partnerships – working with the best in the industry allows us to provide modern mobile technology accessible to everyone and deliver excellent experiences across the portfolio that you would expect from Nokia phones and accessories. As we further develop our accessories portfolio, we needed a partner that combines deep consumer market insights, design capabilities and a truly innovative spirit. All this, combined with STRAX’s ability to work with multiple distribution channels across the globe, makes this the perfect partnership. Stay tuned for new accessory announcements in the coming months,” says Alex Lambeek, Head of Accessories at HMD Global.

“It’s truly exciting to be working with HMD Global across such a trusted brand in phones and accessories.
Having formerly worked directly with Nokia as their largest accessories distributor in Europe, it is energizing and thrilling to be working in partnership with HMD Global with this iconic brand,” says Gudmundur Palmason, CEO of STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

HMD Global press office: [email protected]

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.  HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. 
Nokia is a registered trademark of Nokia Corporation.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes

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Apple Wins Patent for Finger Accessories that will assist users in touching & controlling Objects while wearing AR/VR Smartglasses or HMD

In June of this year Patently Apple posted a patent application report titled “Apple Reveals Finger Sensor Devices for Future HMDs & Glasses to assist users touch & control Objects in AR/VR Environments & Beyond.” Today the U.S. Patent and Trademark Office officially granted Apple this patent.

 

Apple’s granted patent relates to systems with electronic devices such as finger-mounted electronic devices that are to be used with Apple’s future HMD and smartglasses. Apple has been working on this for some time and Patently Apple has covered a series of future finger devices for use with AR/VR headsets and/or glasses that you could review here:  01, 02, 03, 04 and 05.  

 

Apple’s invention published today covers a system that may include electronic devices that are finger devices configured to be worn on fingers of users in conjunction with Augmented Reality (AR) and Augmented Virtuality (VR) head mounted devices and glasses.

 

The finger devices may include sensors. As a user interacts with a real-world object in the environment surrounding the user, one or more sensors may be used to measure information on real-world-object physical attributes associated with the real-world object.  

 

The physical attributes that are measured may include attributes such as a surface contour, a texture, an object color or other visual attribute, a temperature, acoustic attributes, force-versus-distance characteristics, weight, and/or other physical attributes.

 

Apple’s patent FIG. 2 below is a top view of an illustrative finger of a user on which a finger device has been placed; FIG. 3 is a cross-sectional side view of an illustrative finger device on the finger of a user; FIG. 4 is a top view of an illustrative head-mounted device having support structures configured to support a display and sensors such as a forward facing camera and gaze tracker.

 

2 X Finger devices patent

 

Apple’s patent FIG. 5 above is a perspective view of an illustrative real-world object with which a user is interacting while gathering measurements and/or receiving output using a finger device; FIG. 16 is a flow chart of illustrative operations associated with operating a system with electronic devices.

 

Apple’s granted patent 10,845,894 was published today by the US Patent and Trademark Office. You could review our full patent application report on this invention here for more information and patent figures.

 

10.52FX - Granted Patent Bar

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