How Retailers Can Reinvent Shopping With Data And Mobile

Pactera EDGE Chief AI Officer. Leads organizational transformation using data, technology, information systems, analytics and data products.

This holiday season, retailers have an opportunity to completely reinvent the online/offline experience forever by taking shopping closer to the consumer. They already have the technology in place to do it.

A Different Holiday Shopping Season

It’s clear that the 2020 holiday shopping season will be different as shoppers and retailers plan for a time of uncertainty and social distancing. A Google-commissioned Ipsos survey found that 74% of U.S. shoppers said they plan to shop online more than they have done in previous seasons. Shoppers will still visit stores, but retailers should not expect a stampede of eager shoppers on big shopping days such as Black Friday. Many shoppers will look to services such as curbside pickup to minimize exposure to other people. (In fact, Salesforce predicts that stores retailers offering some sort of pickup service will see a 90% increase in digital sales over the previous holiday season.) And those who do venture inside the store will want to navigate the retail floor as quickly as they can.

Retailers are already adjusting to these expectations in a number of ways. Walmart announced digital Black Friday sales across November, and Home Depot has basically declared the entire shopping season a digital Black Friday. Many big retailers are beefing up their services such as curbside, with Target announcing additional contactless payment services in stores and outside.

At the same time, retailers still expect shoppers to come to them — whether it’s to the store or to their websites. What if retailers took the shopping experience to the consumer?

Data-Fueled Pop-Up Stores

For instance, what if retailers, armed with hyperlocal data about shopping preferences in different cities and neighborhoods, were to offer pop-up stores with holiday-themed merchandise and special deals available in neighborhoods carefully selected for safe social distancing?

Pop-up stores are not new. Businesses have relied on them for years to test new products, capitalize on events by selling associated merchandise and bypass the strictures that come with either owning physical property or paying rent and other associated costs. Pop-up stores are often associated with small, nimble brands. However, Walmart has experimented with the pop-up store format for years. In 2019, Target operated a holiday-themed pop-up store near New York’s Chelsea Market featuring merchandise and experiences such as an Instagram-ready photo booth.

But the pop-up store can be so much more if retailers harness the value of customer data and put mobile to work in a more targeted way. Picture this scenario:

• A retailer such as Target or Walmart mines its customer purchasing data to design a pop-up experience customized for local tastes. A pop-up store in the Chicago suburb of Naperville might feature family-friendly holiday merchandise tailored to local tastes (with special deals for snow shovels to keep the suburban driveways clear), but only 35 miles away, another pop-up store might cater to the tastes of the largely Hispanic Pilsen neighborhood

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Save BIG on wireless mobile charging accessories this Black Friday

Do you have an irrational hate of cable-based phone charging? Same here. That’s why you need a wireless charging pad.

Ah Black Friday. It’s that special time of year we all get together to give thanks. Thanks to capitalism, for all of the plastic stuff we buy for ourselves and each other, bathed in the neon-glow of early bird Christmas lights. While bathing in said lights, you want to ensure your phone is fully charged, lest you have to actually converse with other human beings. But you don’t just want any charger. No. You want Qi wireless charging, in all its futuristic glory. Disregarding the cable you need to use to plug it in, at least.

For Black Friday, Qi wireless experts Seneo are having a massive sale on all things Qi wireless charging, whether you’re using an iPhone, or an Android device. Spare a memory for the Nokia Lumia Windows phones, who were among the first to use this technology. Rest their silicon souls.

Qi Wireless charging

SAVE on all Qi wireless charging docks

a close up of electronics

© Provided by Windows Central

From $10 at Amazon

Bye bye cables

Messing around with a mess of cables as you come to juice up your phone before bed is simply inefficient. Archaic even. Upgrade to the cyber age with these accessories.

Seneo Qi wireless charge docks come in a range of price points and configurations, with different implementations and form factors across a wire variety of handset compatibility. There are standard docks and cradles ideal for a bedside table, as well as mounts for clipping onto a desk, or even the dashboard of your car. If you’re a smartwatch fan, the Seneo lineup even has options for compatible timepieces from the likes of Apple and Samsung.

The savings range all the way up to 30% off, making this as ideal a day as ever to grab some wireless charging accessories either for yourself or for a loved one this holiday season.

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Global mobile phone accessories market to record 3.1% CAGR through 2027

The MarketWatch News Department was not involved in the creation of this content.

Nov 26, 2020 (Market Insight Reports) —
Selbyville, Delaware. Market Study Report LLC: According to the report titled ‘Global Mobile Phone Accessories Market Size study with COVID Impact, By Product type (Battery. Headphone/Earphone, Portable Speaker, Charger, Memory Card, Power Bank, Battery, Case, Protective Case, Screen Guards, Pop sockets, Others) By Distribution Channel (Online, Offline) By Price Range (Premium, Mid, Low) and Regional Forecasts 2020-2027’, available with Market Study Report LLC, global mobile phone accessories market was valued at USD 231.6 billion in 2019 and is anticipated to record a CAGR of 3.1% during 2020-2027.

Growing adoption of smartphones and other mobile devices, along with surging popularity of wireless accessories are the key factors driving the growth of global mobile phone accessories market.

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Mobile phone accessories include power banks, protective cases, memory cards, handheld speakers, headphones/earphones, batteries, and chargers. As per reliable survey, in 2013, one in every four adults (in age group of 18 to 34 years) owned a smartphone across nine emerging countries. This share in most economies reached two-thirds by the year 2018, augmenting global mobile phone accessories market share.

Moreover, technological advancements including lightweight & built-in fan in selfie sticks, NFC speakers/bluetooth, and noise canceling technology implementation are likely to create lucrative opportunities for the market players. However, harmful after-effects like hearing disability due to excessive use of earphones may hinder the expansion of global mobile phone accessories industry.

Based on product type, global mobile phone accessories market is divided into pop sockets, screen guards, protective case, battery case, power bank, memory card, charger, portable speaker, headphone/earphone, and battery. Speaking of distribution channel, the industry is bifurcated into offline and online. In terms of price range, the market is split into low, medium, and premium.

Citing the regional landscape, global mobile phone accessories market outlook is segmented into Latin America, Europe, North America, Asia Pacific, and Rest of the World. The report states that Asia Pacific held considerable share of the overall market in the past year and is expected to showcase a decent growth rate over the study period. The regional growth is attributable to high production of mobile phones in economies like Australia, Singapore, Japan, India, and China.

Meanwhile, Europe mobile phone accessories industry is poised to attain notable gains, registering high growth rate over the assessment period. North America market is also projected to record significant growth during 2020-2027.

Major players influencing global mobile phone accessories market trends are Energizer Holdings Inc., JVC Kenwood Corporation, Plantronics Inc., BYD Co. Ltd., Bose Corporation, Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, Sennheiser Electronic GmbH & Co. KG, and Panasonic Corporation.

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Pocket Memory, the Corporation Specializing in Creating VR Content, Introduces the Virtual Fashion Lifestyle Mobile app “P.Cle”

SEOUL, South Korea, Nov. 24, 2020 /PRNewswire/ — Pocket Memory, the Korean corporation specializing in the creation of VR content, released its new mobile app “P.Cle” on November , 2020 via app stores in North America. “P.Cle” is a mobile app designed to change the way people perceive fashion and clothing, as users can freely change or stylize their outfits. This helps minimize time and money spent on daily fashion and resolves issues of environmental pollution caused by fast fashion. With “contactless” consumption, brought about by the Corona pandemic, becoming a new worldwide trend, this new platform is expected to instill fresh energy into the sluggish fashion market while proposing a new lifestyle to consumers. Last month, Boston Consulting Group announced that sales of fashion distribution companies had decreased by 35 percent year-on-year and forecasted that the number of luxury stores would drop by a whopping 45 percent. Nonetheless, the fashion market showed growth online, where contactless activities continued. Prada saw a twofold increase in sales and Bottega Veneta recorded a fourfold increase on the Internet.

Pocket Memory, the Corporation Specializing in Creating VR Content

As the fashion and beauty lifestyle sectors are forecasted to bounce back aided by the latest cutting-edge, IT industries, such as IoT, AI, and VR, technologies incorporating style and beauty are also expected to increase. The new fashion lifestyle app “P.Cle“, proposed by Pocket Memory, is expected to distinguish itself from existing styling services. Built with highly advanced technologies, the mobile app can recognize the user’s poses in photographs and automatically change outfits via simple touches. The virtual lifestyle app “P.Cle” will add the merits of VR to the user’s reality, offering looks with fully personalized, fail-proof clothing regardless of the user’s body shape or color. Such services can help resolve over 1.9 million cases involving refunds or returns due to unwanted variations of material, color, or fit during online shopping. This virtual experience can also help reduce waste in the fashion industry, contributing to the improvement of the environment.  Through providing the realistic feel of fashion and expressing users’ individuality, this mobile app is expected to prove its worth over time. “Since clothing, one of man’s three essential elements, has been realistically applied to the virtual field, consumers can express themselves without spending so much time and money. The service offers a new meaning and an alternative in the current contactless era,” says the   president of Pocket Memory. The app is available for download from Google Play Store and other app stores.


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TVC Mall Started Offering Heavy Discounts On Branded Mobile Accessories

Leading online consumer electronics store TVC Mall started offering a new range of branded phone accessories at marked down prices.

TVC Mall, a one-stop consumer electronic appliance destination for the tech-savvy consumers, recently came up with exciting festive season discounts on the selected range of branded accessories. The deals are exclusively available at the newly-developed website of the store where customers can also avail multiple other exciting offers. TVC Mall owners also added that the latest offers are available on some of the most in-demand phone accessories.

The company is completely online operated and actively doing business in the US consumer electronics market for quite some time now. Being one of the pioneers in the online consumer electronics market, TVC Mall has rolled out a vast collection of Asus phone cases for ardent fans.

“The requirements of cellphone accessories have always been on the rise, along with the use of cell phones. Customers often buy the Amazon phone cases and other accessories at cheap rates, without considering the brand. This is where we want to offer a solution by providing the original piece of products at feasible prices. As far as the originality of the products are concerned, we have a number of authorized dealers at our store who deal with genuine products only. Our company is continuously trying to support the cellphone Industry and has taken multiple initiatives to offer genuine, quality-assured products to the customers”, said the spokesperson of the company in a press conference.

The CEO sounded quite positive while talking to the press. “We are a leading e-commerce portal and want to expand our footprints in near future. The biggest advantage of buying from us is our mark of guarantee. Each of our products is genuine and comes with an exact warranty. They are duly tested by our experts, so quality shouldn’t be a thing to worry about. The inventory is full of a variety of branded accessories, while some of them are available at discounted rates on the eve of the festive season. Our associates are working diligently to make sure the right product reaches the customers without delay”, he informed.

“We purchase the Asus phone cases and other products directly from the manufacturer to provide them straight to the customer. This procedure removes the middleman, hence ensures the prices of the products remain competitive. We recommend the customers to go for bulk purchases to save considerably per order”, the spokesperson added further.

About the Company

TVC Mall is a major name in the electronic consumer goods wholesale industry.

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Media Contact
Company Name: TVC Mall
Contact Person: Rita
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Best Mobile Accessories Gifts – TechRepublic

This gift guide features cool and handy accessories for smartphones, smartwatches, and laptops.

With people turning to mobile devices now more than ever, accessories for smartphones, smartwatches, and laptops make great gifts for your loved ones or coworkers. This gift guide offers options for power banks and chargers, smartwatch bands, phone cases, earbuds, and more to help you narrow down which mobile accessories to gift this holiday season.   


RAVPower Fast Wireless charger 

Image: Amazon

Being able to charge a smartphone quickly makes anyone happy. Why not give the gift of fast charging with the RAVPower Fast Wireless charger? This charger works for iOS and Android devices, including the new iPhone 12. As long as the smartphone is Qi-compatible, this charger can get the job done, and the user doesn’t even have to remove their phone case. 

$16 at Amazon


AUKEY USB-C power bank

Image: Amazon

Anyone who’s had the battery on their smartphone or laptop die while they’re away from their charger can tell you that it’s very inconvenient. A power bank can prevent the problem and would be a great gift for any mobile device user, especially if they’re always on the go. One viable option to consider is the AUKEY USB-C power bank. The sleek 18W power bank can charge any USB-C and USB-powered device, charges up to four times faster than conventional charging, and has built-in safety features to prevent overheating and overcharging, according to the manufacturer. 

$30 at Amazon


AUKEY USB-C car charger

Image: Amazon

Another charging option from the AUKEY brand is the USB-C car charger. This car charger is optimized to deliver 21W to most USB-powered devices including iPhones, iPads, AirPods, Nintendo Switches, and more and is designed to fit almost any vehicle’s 2V/24V socket. 

$14 at Amazon


iPhone 12 and iPhone 12 Pro Defender Series Pro case

Image: OtterBox

Smartphones are expensive so it’s important that the phone’s owner has the proper protection for it. OtterBox cases are known for their durability, but the Defender Series Pro also features a silver-based antimicrobial additive to help inhibit microbial growth and defend against many common bacteria on the exterior of the case. This case makes the perfect gift for new iPhone 12 owners, though it’s available for other models as well.  

$70 at OtterBox


Bose Soprano Frames

Image: Bose

Bose speakers meet stylish sunglasses in this mobile accessory that makes the perfect gift for any audiophile. These sunglasses allow users to listen to music, make and receive phone calls, and interact with their phone’s assistant using the integrated motion sensor, all while shielding their eyes. According to the company, the Soprano frames feature exclusive Open Ear Audio technology, are lightweight, the rechargeable battery plays up to 5.5 hours of music, and feature an advanced beam-forming microphone array. Bose offers several frame style options and you can even swap out the lenses for a look sure to match anyone’s style. Pricing for Bose audio sunglasses starts at $199.95 and goes up to $249.95.  



Bose Sport

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Mobile Accessories Market Size 2020 Report Contains Top Manufacturer Share, Business Revenue and Industry Overview till 2025

The MarketWatch News Department was not involved in the creation of this content.

Nov 20, 2020 (The Expresswire) —
“Mobile Accessories Market” research report offers the breakdown of the industry by market size, rate of development, key companies, counties, product selections and application. The Mobile Accessories Market Report delivers current state, openings, limits, drivers and also the evolution forecasts of the market by 2025. Profound investigation about Mobile Accessories market standing, enterprise competition outline, welfares and drawbacks of enterprise stock, Mobile Accessories industry development trends, regional industrial layout features and economics policies, industry News and Strategies by Regions has additionally been enclosed.

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Mobile accessories include any hardware that is not integral to the operation of a mobile smartphone as designed by the manufacturer.

In Regional Analysis, the Mobile Accessories market is also categorised into North America, Europe, China, Japan, the middle East, India, South America, Others. North America, Europe is expected to account for a distinguished share, in terms of price and extent, of the Mobile Accessories market throughout the forecast length. The Mobile Accessories market within the Asia Pacific is projected to extend throughout the forecast period. Evolving markets that include China and Asian country are expected to play a significant position within the boom in producing the surrounding area.

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

To Understand the Impact of COVID-19 on Mobile Accessories Market: –

Mobile Accessories market report provides in-depth data about company Profiles, Mobile Accessories launching and Market Positioning, their Production, Value, Price, ratio and Target Customers. Research report contains data about following major players in Mobile Accessories market, which strategically profile the key players and comprehensively analyse their growth strategies and market segmentation:

Key players in the global Mobile Accessories market covered in report:

● Energizer Holdings, Inc. ● Plantronics, Inc. ● BYD Co Ltd. ● Sennheiser Electronic GmbH and Co. KG ● JVC Kenwood Corporation ● Bose Corporation ● Panasonic Corporation ● Skullcandy Inc ● Apple Inc. ● RHA Technologies ● Samsung Electronics Co., Ltd. ● Sony Corporation

On the basis of types, the Mobile Accessories market from 2015 to 2025 is primarily split into:

● Charger ● Headphone ● Protective Cases ● Power Bank ● Portable Speaker ● Power Bank

On the basis of applications, the Mobile Accessories market from 2015 to 2025 covers:

● Online ● Offline

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Mobile Accessories Market Report Scope:

The In-depth industry chain includes analysis value chain analysis, porter five forces model analysis and cost structure analysis. This Mobile Accessories Market report describes present situation, historical background and future forecast. It Comprehensive data showing Mobile Accessories sale, consumption, trade statistics, and prices in the recent years are provided. The Mobile Accessories report indicates a wealth of information on Mobile Accessories vendors. Mobile Accessories Market forecast for next five years, including Market volumes and prices

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