STRAX: STRAX partners with HMD Global to develop and distribute a selection of Nokia-branded accessories across the world

STOCKHOLM, Dec. 2, 2020 /PRNewswire/ — STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally.

HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories across the globe.

“At HMD Global, we have founded our business on strategic partnerships – working with the best in the industry allows us to provide modern mobile technology accessible to everyone and deliver excellent experiences across the portfolio that you would expect from Nokia phones and accessories. As we further develop our accessories portfolio, we needed a partner that combines deep consumer market insights, design capabilities and a truly innovative spirit. All this, combined with STRAX’s ability to work with multiple distribution channels across the globe, makes this the perfect partnership. Stay tuned for new accessory announcements in the coming months,” says Alex Lambeek, Head of Accessories at HMD Global.

“It’s truly exciting to be working with HMD Global across such a trusted brand in phones and accessories.
Having formerly worked directly with Nokia as their largest accessories distributor in Europe, it is energizing and thrilling to be working in partnership with HMD Global with this iconic brand,” says Gudmundur Palmason, CEO of STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

HMD Global press office: [email protected]

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.  HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. 
Nokia is a registered trademark of Nokia Corporation.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes over

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STRAX partners with HMD Global to develop and distribute a selection of Nokia-branded accessories across the world

STOCKHOLM, Dec. 2, 2020 /PRNewswire/ — STRAX and HMD Global, the home of Nokia phones, have formed a global partnership to jointly develop and distribute an exciting range of new Nokia-branded accessories, including the recently-announced Nokia Portable Wireless Speaker and protective cases for some of the newest Nokia smartphones. STRAX, the mobile accessories specialist, in partnership with HMD Global, will design, develop and manufacture Nokia-branded accessories, and distribute the range internationally.

HMD Global is the only major European mobile phone brand, delivering Nokia smartphones, feature phones and accessories across the globe.

“At HMD Global, we have founded our business on strategic partnerships – working with the best in the industry allows us to provide modern mobile technology accessible to everyone and deliver excellent experiences across the portfolio that you would expect from Nokia phones and accessories. As we further develop our accessories portfolio, we needed a partner that combines deep consumer market insights, design capabilities and a truly innovative spirit. All this, combined with STRAX’s ability to work with multiple distribution channels across the globe, makes this the perfect partnership. Stay tuned for new accessory announcements in the coming months,” says Alex Lambeek, Head of Accessories at HMD Global.

“It’s truly exciting to be working with HMD Global across such a trusted brand in phones and accessories.
Having formerly worked directly with Nokia as their largest accessories distributor in Europe, it is energizing and thrilling to be working in partnership with HMD Global with this iconic brand,” says Gudmundur Palmason, CEO of STRAX AB.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

HMD Global press office: [email protected]

About HMD Global
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.  HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. 
Nokia is a registered trademark of Nokia Corporation.

About STRAX
STRAX is a global leader in tech accessories that empower mobile lifestyles. Our portfolio of accessories brands covers all major product categories: Protection, Power, Personal Audio and Connectivity. In response to the ongoing pandemic, STRAX has recently pivoted into Health & Wellness, with an initial focus on personal protection equipment, such as face masks, gloves and sanitizers. Our success lies in a strong offline and online distribution network and best-in-class customer service, delivered by a stellar team. We develop and grow brands through an omnichannel approach, we operate two complementary businesses: Own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, and licensed brands such as adidas, Bugatti, Diesel, SuperDry and WeSC – and Distribution (traditional retail, enterprises and online marketplaces). In addition to own and licensed brands, STRAX distributes

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H&M And Adidas Join Industry Consortium Partners Delivering A Blueprint For Circular Fashion

Transforming the fashion industry from its linear ‘take, make, waste’ model to a circular one, where materials are perpetually recycled, is considered the ‘holy grail’ of sustainability.  With global apparel consumption projected to rise by 63% to 102 million tons in 2030, and an increase in clothing being sent to landfill accordingly (the Ellen MacArthur Foundation reports that $500 billion of value is lost every year due to clothing underutilisation and a lack of recycling), achieving circularity is becoming even more critical. It has remained elusive, however, with collaborative system-wide changes across the fashion supply chain required in order to ‘close the loop.’ The focus of fashion brands to date has been on somewhat isolated initiatives, including encouraging consumers to mend and wear their clothes for longer, clothing resale, rental and recycling.  Whilst consumer efforts are a positive step, the Paris Agreement on Climate Change and Sustainable Development Goals (SDGs) demand solutions on a global scale to halt climate change and restore biodiversity within specified timeframes, to meet agreed targets.  The projected growth of the fashion industry and the resulting emissions and waste generation make a scaled circular fashion industry solution an urgent environmental imperative.  But what level of stakeholder cooperation across the industry is needed to achieve circularity, and how would this be coordinated in a fiercely competitive market?

Creating A Circular Blueprint

Driven by the data cited above and the potential to deliver textile recycling at scale, Finnish biotechnology group Infinited Fiber Company have led a successful bid for over €6M of European Union research and innovation funding, to form a consortium to create a circular fashion industry blueprint.  The funding supports the New Cotton Project’s 12 consortium members, spanning Finland, Sweden, Germany, The Netherlands, Portugal, Slovenia and Turkey, to work together across waste management, recycling, retail, manufacturing and academia to define a new circular fashion system and business model that they hope will lead to industry-wide adoption—and a significant reduction in fashion’s waste and environmental impact.  What’s highly novel about this project is that it unites companies who compete in the market, but also recognise that collaboration is needed to achieve circularity at the industry level.  Industry giants Adidas and H&M are partners on this project and will work together to facilitate “the scale and volume needed to properly test this (technology),” said Infinited Fiber’s CEO Petri Alava during a recent video call. Representing Fashion For Good, who are facilitating stakeholder collaboration during the project, was Kathleen Rademan: “What we (at FFG) have noticed is, in order to get something like chemical recycling off the ground, more than one brand is needed.”  

Consortium Partners 

During the 3 year project, Infinited Fiber will provide 3 tons of their cellulose carbamate fibres (recycled from textile, cardboard and other high cellulose content waste) to H&M and Adidas, for use at their partner mills and manufacturers, Inovafil, Tekstina and Kipas, who already operate within the brands’

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