Sephora to open hundreds of beauty shops inside Kohl’s stores

Sephora will open hundreds of beauty shops inside Kohl’s department stores starting next fall, the retailer said Tuesday, just weeks after Ulta Beauty and Target announced a similar partnership.



a group of people in a room: Sephora will open hundreds of beauty shops inside Kohl's department stores starting next fall, the retailer said Dec. 1, 2020. The 2,500-square-foot Sephora shops will replace Kohl's current beauty department at the front of the store and carry makeup, skin care, hair and fragrance products.


© Kohl’s Department Stores/Chicago Tribune/TNS
Sephora will open hundreds of beauty shops inside Kohl’s department stores starting next fall, the retailer said Dec. 1, 2020. The 2,500-square-foot Sephora shops will replace Kohl’s current beauty department at the front of the store and carry makeup, skin care, hair and fragrance products.

The 2,500-square-foot Sephora shops will replace Kohl’s current beauty department at the front of the store and carry makeup, skin care, hair and fragrance products. The first 200 shops are expected to open next fall, when Kohl’s will begin selling Sephora products online.

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Sephora expects to have at least 850 shops at Kohl’s stores by 2023, when a similar partnership between the beauty retailer and J.C. Penney comes to an end, Sephora said.

Michelle Gass, Kohl’s chief executive officer, said in a news release the partnership would “make aspirational beauty far more accessible to millions of customers all across the country.”

Target and Bolingbrook-based Ulta Beauty announced a similar arrangement last month to put Ulta shops in 100 Target stores and on Target’s website next year, with the potential to expand to hundreds of stores.

Neither Kohl’s nor Target announced which stores would open the beauty shops.

The deal with Kohl’s is Sephora’s latest effort to expand beyond its 500 U.S. stores. Sephora has shops in about half of J.C. Penney’s department stores through a partnership that started 15 years ago.

J.C. Penney sought Chapter 11 bankruptcy protection in May and said last month it expects to emerge from bankruptcy in the first half of next year after a court approved its sale to its two largest landlords and its primary lenders.

Sephora said the companies agreed earlier this year to pursue other opportunities while continuing to run the Sephora shops at J.C. Penney stores until their agreement winds down.

In the meantime, J.C. Penney said it will be working on a new plan for its beauty department.

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Kohl’s to add Sephora beauty destination within 200 of its stores in fall 2021

Kohl’s Corp. is partnering with specialty beauty retailer Sephora to create a new beauty destination inside Kohl’s stores, the companies announced in a news release Tuesday. 



A rendering of the "Sephora at Kohl's" locations launching at 200 stores in the fall of 2021.


© Kohl’s Corp.
A rendering of the “Sephora at Kohl’s” locations launching at 200 stores in the fall of 2021.

The Wisconsin-based chain plans to open 200 “Sephora at Kohl’s” locations in the fall of 2021. Sephora will start selling online through the Kohl’s website in 2021. 

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The new beauty destinations inside Kohl’s stores will occupy about 2,500 square feet near the store entrance. The goal is to draw new and younger customers to Kohl’s with the limited overlap of store locations. Kohl’s has more than 1,150 locations in 49 states. Sephora has around 500 of its 2,600 stores in the Americas.

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Sephora, a mall-based premium beauty retailer, will bring more than 100 beauty brands to its locations inside Kohl’s stores. The new beauty department will be staffed by Sephora-trained associates.

The Sephora experience at Kohl’s will replace the current in-store beauty department.

“This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country,” said Kohl’s Chief Executive Officer Michelle Gass in the news release.

Kohl’s has said that its beauty business has experienced strong growth with sales increasing 40% over the last five years. Gass said in a conference call with investors last month that the company had plans to triple sales in the beauty category. 

The plan is to have at least 850 “Sephora at Kohl’s” locations by 2023, according to the news release. 

“This is not a pop-up collaboration, but an investment our brand partners can rely on for the long-term; as a company with a history of sustained decades-long partnerships, Sephora has every confidence in the future of this collaboration and the unique experiences it will bring to consumers across the U.S.,” said Jean-André Rougeot, President & CEO of Sephora Americas in the news release.

The news comes after Target announced that it would launch Ulta Beauty “shop-in-shop” concept to 100 stores in 2021.

The Kohl’s-Sephora collaboration does not affect the ongoing partnership between JCPenney and Sephora, begun in 2006, for Sephora to sell beauty products within JCPenney stores.

That plan will also be expanded soon, JCPenney said in a statement to USA TODAY. “We are developing a new, inclusive beauty concept that offers our customers a wide array of product,” the statement said. “We look forward to unveiling this new concept – which will be enhanced by our Salon offerings to provide an improved Beauty experience.”

Kohl’s has reported slumped sales throughout 2020 because of the coronavirus pandemic and economic downturn. The retailer’s net sales were down 25.9% from last year 

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Sephora shops opening inside 200 Kohl’s stores in 2021

Beauty retailer Sephora will open shops in 200 Kohl’s locations across the U.S. in fall 2021, the companies announced Tuesday.

At least 850 more Sephora at Kohls shops will open by 2023.

A representative for Kohl’s told McClatchy News that the first 200 “Sephora at Kohl’s locations will be selected based on existing Sephora store proximity, market opportunity and customer insights.”

Sephora shops will replace Kohl’s current beauty department.

The Sephora at Kohl’s shops will occupy 2,500 square feet at the front of Kohl’s stores, showcasing the makeup, skincare, hair and fragrance offerings Sephora is known for.

Sephora products will also be available on Kohls.com, the company said.

The companies say they hope the partnership will draw younger shoppers to Kohl’s and introduce Sephora to a new group of customers who may not live near one of the beauty retailer’s 500 U.S. stores.

Kohl’s has 1,150 locations in 49 states.

“Our partnership will be built on expanding our complementary reach and scale in-store and online, creating customer-centric, prestige experiences, collaborating on new innovations, and living our shared values,” Jean-André Rougeot, President & CEO of Sephora Americas, said in the release. “We fully believe Kohl’s is the ideal partner to bring this vision to life.”

“The Kohl’s and Sephora partnership will bring a transformational, elevated beauty experience to Kohl’s from the top global name in beauty,” Michelle Gass, Kohl’s chief executive officer, said.

Kohl’s isn’t the first big-box retailer to launch a partnership with major beauty retailers.

Last month, Ulta and Target announced they were partnering to open Ulta shops in 100 Target locations in 2021, with hundreds more planned.

Department stores used to dominate beauty sales, but experts say shoppers are losing interest in purchasing makeup at beauty counters due in part to the coronavirus pandemic, CNBC reported.

This is making for partnerships between big-box and beauty retailers.

A June survey from analytics firm First Insight found that 80% of women felt unsafe testing beauty products during the pandemic — a key piece of the beauty counter experience.

“The idea of a sales associate spraying perfume on cards and handing them out, and then offering to do a makeover, seems unhygienic or even dangerous to a consumer right now,” Alexandra Wilkis Wilson, co-founder of Glamsquad, told CNBC. “And even after there is a [COVID-19] vaccine distributed, my sense is the consumer’s view of hygiene and shopping for beauty is going to change.”

Experts expect an uptick in beauty sales once the pandemic subsides and in-person socializing again becomes the norm, CNBC reported. The anticipated shift toward going out could account for renewed corporate interest in the beauty industry, according to the outlet.

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Is shopping in stores safe during the coronavirus pandemic?

Is shopping in stores safe during the pandemic? There are ways to reduce risk, but health experts advise avoiding it when possible.



Covid-19: Woman customer choosing clothes at the mall store


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Covid-19: Woman customer choosing clothes at the mall store

The U.S. Centers for Disease Control and Prevention says holiday shopping in crowded stores is a “higher risk” activity and that people should limit any in-person shopping, including at supermarkets. Instead, the agency recommends shopping online, visiting outdoor markets or using curbside pickup, where workers bring orders to your car.

Retailers get creative to reinvent holiday shopping amid COVID-19 pandemic

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Off-peak hours

If you need to enter a store, go during off hours when there will likely be fewer people. Wear a mask and stay at least 6 feet away from others.



a group of people standing in front of a building: Small businesses struggle despite Black Frida... 01:52


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Small businesses struggle despite Black Frida… 01:52

Try to spend as little time inside the store as possible, said Dr. Isaac Weisfuse, a public health expert at Cornell University. “You just want to go in and out,” he said. “Get your shopping done and move on.”

Use a hand sanitizer with at least 60% alcohol when you leave, and then wash your hands with soap and water when you get home.

Precautions don’t eliminate risk

Retailers have been doing all kinds of things to make shoppers feel safe, but they don’t eliminate the risk. Some check shoppers’ temperatures at the entrance, for example, but an infected person may not have a fever and can still spread the virus.

The plastic barriers between customers and cashiers also might not block all droplets from an infected person, Weisfuse said. If the air in a store feels stuffy, he said that’s a sign of poor ventilation, and you should leave.

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Sephora To Open Beauty Shops Inside 850 Kohl’s Stores By 2023

(RTTNews) – Kohl’s (KSS) has reached a deal with beauty brand Sephora to open hundreds of beauty shops inside its stores in coming years.

Sephora plans to open 200 shops inside Kohl’s locations by next fall, and to increase it to about 850 shops by 2023. Sephora will also launch on Kohl’s website next year, offering more than 100 beauty brands.

“Sephora at Kohl’s” will be a fully-immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store, the company said in a statement.

“The Kohl’s and Sephora partnership will bring a transformational, elevated beauty experience to Kohl’s from the top global name in beauty,” said Michelle Gass, Kohl’s chief executive officer. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country.”

Last month, Target Corp. (TGT) and beauty retailer Ulta Beauty (ULTA) announced a long-term deal to launch Ulta Beauty at Target.

Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with the companies planning to scale to hundreds more over time.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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The Sephora beauty experience coming to Kohl’s stores in 2021

Kohl’s Corp. is partnering with specialty beauty retailer Sephora to create a new beauty destination inside Kohl’s stores, the companies announced in a news release Tuesday. 



A rendering of the "Sephora at Kohl's" locations launching at 200 stores in the fall of 2021.


© Kohl’s Corp.
A rendering of the “Sephora at Kohl’s” locations launching at 200 stores in the fall of 2021.

The Menomonee Falls-based chain plans to open 200 “Sephora at Kohl’s” locations in the fall of 2021. Sephora will start selling online through the Kohl’s website in 2021. 

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The new beauty destinations inside Kohl’s stores will occupy about 2,500 square feet near the store entrance. The goal is to draw new and younger customers to Kohl’s with the limited overlap of store locations. Kohl’s has more than 1,150 locations in 49 states. Sephora has around 500 of its 2,600 stores in the Americas. 

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Sephora, a mall-based premium beauty retailer, will bring more than 100 beauty brands to it’s locations inside Kohl’s stores. The new beauty department will be staffed by Sephora-trained associates. 

The Sephora experience at Kohl’s will replace the current in-store beauty department. 

“This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country,” said Kohl’s Chief Executive Officer Michelle Gass in the news release.

Kohl’s has said that its beauty business has experienced strong growth with sales increasing 40% over the last five years. Gass said in a conference call with investors last month that the company had plans to triple sales in the beauty category. 

The plan is to have at least 850 “Sephora at Kohl’s” locations by 2023, according to the news release. 

“This is not a pop-up collaboration, but an investment our brand partners can rely on for the long-term; as a company with a history of sustained decades-long partnerships, Sephora has every confidence in the future of this collaboration and the unique experiences it will bring to consumers across the U.S.,” said Jean-André Rougeot, President & CEO of Sephora Americas in the news release.

The news comes after Target announced that it would launch Ulta Beauty “shop-in-shop” concept to 100 stores in 2021.

Kohl’s has reported slumped sales throughout 2020 because of the coronavirus pandemic and economic downturn. The retailer’s net sales were down 25.9% from last year in the nine months ending Oct. 31. The retailer reduced its corporate workforce by 15% this fall. 

Sarah Hauer can be reached at [email protected] or on Instagram @HauerSarah and Twitter @SarahHauer. Subscribe to her weekly newsletter Be MKE at jsonline.com/bemke. 

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This article originally appeared on Milwaukee Journal Sentinel: The Sephora beauty experience coming to Kohl’s stores in 2021

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Sephora will open mini shops inside 850 Kohl’s stores by 2023, as retailer bets big on beauty

  • Kohl’s hopes its Sephora partnership will help triple its sales in beauty in coming years.
  • Retailers are looking toward the beauty category to build loyalty with customers.
  • Target recently partnered with Ulta to open makeup shops in the discount retailer’s stores.



a large brick building with grass in front of a house: The Sephora shops will be about 2,500 square feet in size, offering the same services found at Sephora today, staffed by Sephora employees, and located at the front entrance of Kohl's.


© Provided by CNBC
The Sephora shops will be about 2,500 square feet in size, offering the same services found at Sephora today, staffed by Sephora employees, and located at the front entrance of Kohl’s.

Sephora will open hundreds of beauty shops inside Kohl’s stores in coming years in a deal that rivals Target’s recent partnership with Ulta Beauty.

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Some 200 Sephora at Kohl’s locations will open by next fall, rising to at least 850 sites by 2023, the companies announced Tuesday. Sephora will also launch on Kohl’s website next year, offering more than 100 beauty brands, some of which are exclusive to Sephora.

The announcement of the 10-year partnership comes weeks after Target unveiled plans to open hundreds of Ulta makeup shops inside the discount retailer’s stores.

The beauty category has historically been dominated by America’s department store chains, but it is now increasingly moving out of malls, giving retailers that had been hardly invested in the category an opportunity to steal share.

“When we think about the beauty industry today, we’re very underrepresented,” Kohl’s CEO Michelle Gass said. “It’s a huge market [and] it’s expected to grow over the next few years.”

The Sephora shops on Kohl’s will be about 2,500 square feet, offering most of the same services found at other Sephora stores, including help with makeup application, and replacing Kohl’s current beauty assortment.

Sephora employees will staff the locations, which will be positioned near the front of the store and occasionally accessible by a separate entrance, Gass said. The Sephora logo will join Kohl’s outside the stores.

“We’re going to be very loud about this,” Gass said. “There’s no question that [shoppers] will see Sephora from the exterior of the building.”

While the beauty industry has been hurt by fewer women dressing up for the office and other special events during the Covid pandemic, some bright spots point to stronger days ahead.

U.S. sales of prestige beauty products — those sold mainly in department stores — dropped 17% year over year to $3.7 billion during the third quarter, according to The NPD Group. That marked a softer decline than during the second quarter, buoyed by nail products and body products like soaps and exfoliators. Sales of fragrances were also up, according to the NPD data.



A rendering of a Sephora beauty shop opened inside of Kohl's. Two-hundred


© Provided by CNBC
A rendering of a Sephora beauty shop opened inside of Kohl’s. Two-hundred

Ulta shares have gained nearly 9% this year, bringing its market value to $15.5 billion. Although sales in its stores declined, Ulta’s e-commerce revenue more than tripled in its fiscal second quarter ended Aug. 1, signaling strong demand for beauty products online.

LVMH, Sephora,’s parent does not breakout Sephora’s sales performance in its financial reports. At the end of fiscal 2019, though,

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Is shopping in stores safe during the pandemic?

There are ways to reduce risk, but health experts advise avoiding it when possible.

The U.S. Centers for Disease Control and Prevention says holiday shopping in crowded stores is a “higher risk” activity and that people should limit any in-person shopping, including at supermarkets.

Instead, the agency recommends shopping online, visiting outdoor markets or using curbside pickup, where workers bring orders to your car.

If you need to enter a store, go during off hours when there will likely be fewer people. Wear a mask and stay at least 6 feet away from others.


Try to spend as little time inside the store as possible, says Dr. Isaac Weisfuse, a public health expert at Cornell University.

“You just want to go in and out,” he says. “Get your shopping done and move on.”

Use a hand sanitizer with at least 60% alcohol when you leave, and then wash your hands with soap and water when you get home.

Retailers have been doing all kinds of things to make shoppers feel safe, but they don’t eliminate the risk. Some check shoppers’ temperatures at the entrance, for example, but an infected person may not have a fever and can still spread the virus.

The plastic barriers between customers and cashiers also might not block all droplets from an infected person, Weisfuse says. If the air in a store feels stuffy, he says that’s a sign of poor ventilation, and you should leave.

___

The AP is answering your questions about the coronavirus in this series. Submit them at: [email protected]

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‘Bleak Friday’ for Stores as Pandemic Pushes Holiday Shopping Online

The 2020 edition of Black Friday did not offer the usual scenes of bustling stores and shoppers lined up outside discount chains and electronics retailers. Instead, most people bought online, if they bought at all.

Crowds at malls and city shopping districts were relatively sparse over the holiday weekend in the face of rising coronavirus cases and warnings from the Centers for Disease Control and Prevention to avoid large groups. Major chains closed on Thanksgiving, after years of being open that day. And many Americans did their shopping before the weekend even began, drawn by sales that began in October.

Analysts at Morgan Stanley estimated that retailers’ overall Black Friday sales fell 20 percent from last year, based on early reports of drops in store foot traffic and increases in online sales. Consumers spent $9 billion online on Friday, a 21.6 increase from last year and the second-biggest figure for online retailers ever, according to Adobe Analytics, which scans 80 percent of online transactions across the top 100 U.S. web retailers. The firm said online sales rose to $23.5 billion in the four-day Thanksgiving-to-Sunday period, up 23 percent from last year.

“This wasn’t a Black Friday, it was a bleak Friday in stores,” said David Bassuk, global co-head of the retail practice at AlixPartners, a consulting firm. “It is such a stark contrast to past years. The stores were really ghost towns.”

The early results from the weekend, which has traditionally kicked off holiday shopping in the United States, show how the season is being upended by the pandemic. Major retailers started offering deals well before Halloween, a shift that was amplified by Amazon’s decision to hold its annual Prime Day event in the middle of October. Consumers have been encouraged to shop early to avoid shipping delays. Chains have replicated deals once limited to stores on their websites and canceled visits with Santa Claus to minimize crowds.

Americans were already spending online before the pandemic, but the crisis has accelerated the trend. About 59 percent of shoppers had started their holiday shopping by early November this year, the National Retail Federation said. Shopper foot traffic declined 52 percent on Friday, according to data from Sensormatic Solutions.

“The ability to pull the holiday forward may linger with us,” said Simeon Siegel, a retail analyst at BMO Capital Markets. “It’s been a long time since Black Friday was simply three hours in the morning on Friday. Black Friday was already stretched into early November, it just happened to make it into October as well.”

During earnings calls in November, several retail executives said they were uncertain about how much holiday shopping had actually been done in October and early November. Matthew Bilunas, chief financial officer at Best Buy, said that “it’s really difficult to predict exactly how much was pulled into” the third quarter.

Most retailers operate on a calendar where the fourth quarter starts in November and ends in January, in part to fully capture the holiday shopping season.

“We

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the Best of Times for Online Shopping, the Worst of Times for Visiting Physical Stores

It was the tale of two Black Fridays this year: The best of times for online shopping, and the worst of times for physical stores. Looking to avoid the crowds and the ever-present threat of COVID-19, many shoppers opted to take advantage of virtual gift-buying the day after Thanksgiving–traditionally the busiest shopping day of the year–racking up $9 billion in online purchases, according to Adobe Analytics’s online shopping tracker. That represents an increase of 22 percent over the previous record of $7.4 billion set only last year.

Santa Shopping
Nearly everyone took advantage of online shopping deals this Black Friday.
Getty

On the flip side, in-store visits dropped by 52 percent on Black Friday this year from last, according to retail tracker Sensormatic Solutions. Aside from cautious shoppers, this decline could also be attributed in part to retailers trying to downsize crowds by cutting store hours and limiting “doorbuster deals” of past years.

Sensormatic reported physical store traffic was particularly down in the Northeast and West, as compared to the Midwest and South. Another shopping tracker, RetailNext, reported apparel sales were down 50 percent on Friday, while sales of home goods fell by 39 percent.

Brian Field, Sensormatic’s senior director of global retail consulting, told the Associated Press that there’s still a sense that many people will still go out to stores for holiday shopping this season, though they may opt for mid-week store visits when crowds are thinner. Bigger discounts as Christmas gets closer and late shoppers worried about shipping times may also cause an upswing for in-person buying.

Black Friday’s online surge was part of a larger week-long trend for what’s recently been known as Cyber Week. According to Salesforce data, online sales in the U.S. grew 72 percent on Tuesday of last week, while Wednesday sales grew 48 percent. In fact, the entire month of November saw a substantial increase in online shopping, with consumers spending over $2 billion on 24 out of the first 27 days of the month and seven days accumulated sales of more than $3 billion. In the entirely of 2019, there were only three days that reached over $3 billion at that same point in time. (Another important factor to bear in mind about the increased online shopping is the increase in online grocery and alcohol sales.)

As for where shoppers are turning, big retailers like Walmart and Target saw an increase of 403 percent on Thanksgiving and Black Friday compared to the daily average in October, according to Adobe Analytics. However, smaller retailers also benefitted with sales growing by 349 percent using the same indicators.

In all, Black Friday 2020 became the second-largest online shopping day in U.S. history, coming behind only 2019’s Cyber Monday. Retailers big and small–and in between–hope the online trend continues into today to set another record. If Adobe’s predictions are accurate, today’s Cyber Monday will be the largest online sales day in our country’s history with an estimate falling somewhere between $10.8 billion and $12.7 billion in sales,

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