Women Are Stuck in Mid-Level Roles. Here’s How Corporate America Can Support Them

After months of Covid-related challenges at work and home, one in four women is thinking about downshifting her career or leaving the workforce entirely. That’s according to a recent study on women in the workplace from the nonprofit advocacy group LeanIn.org and consulting firm McKinsey.

As a result, the report advised corporate America to ask itself whether cementing a more flexible and equitable work environment is worth it to retain and champion women.

At Adweek’s Women Trailblazers summit this week, executive editor Stephanie Paterik sat down with two marketing leaders to discuss how this issue impacts women in their industry in particular, as well as how women can advance beyond mid-level positions—and how the pandemic will impact how women work moving forward.

Tech-enabled marketing

At a time when marketing jobs increasingly require expertise in data and technology, fewer women are graduating in related fields, making it even harder for women to become leaders in the space, said Marta Cyhan-Bowles, chief marketing officer of media company Catalina.

Part of the problem is the tech industry remains dominated by men such as Facebook CEO Mark Zuckerberg and Twitter CEO Jack Dorsey. “I think that in some ways women don’t see … [the tech industry] could be a profession that can be for them,” she added.

However, Jennifer Remling, global chief people officer at media investment company GroupM, noted a bright spot in that media and advertising is a good place for women to start their careers and get on-the-job exposure to data and technology even if their backgrounds aren’t specifically in STEM.

“We’re hiring people from media and advertising backgrounds, but we’ve become much more tech-focused and that’s just going to continue to increase,” she said. “So I think it’s a good place to come in … and see where you can play a role in it because … women can see themselves in it more so than maybe an engineering or a tech company.”

And, as coding becomes integrated into primary education, younger generations—female and male—will be better prepared for careers in tech-enabled marketing.

“But in some ways, there’s a huge gap over the next 10 years [where] we need to create that focus so that we have people to fill the jobs,” Cyhan-Bowles added.

Finding an ally in the office

For women already in the field—or just starting out—finding a way to work with company leaders is one way to proactively create paths to growth, Cyhan-Bowles said.

Doing just that enabled her to be more “provocative or adventurous, or try different things or bring innovation forward” in her own career, she added.

Then, as women grow in the workplace, it’s about building relationships and “making sure your team is following you and management buys what you’re into,” Cyhan-Bowles said. “Because in meetings, sometimes you need somebody who’s going to support your point of view and really endorse that versus [being] the lone wolf creating and trying to voice change.”

Career advocacy programs

Managers, on the other hand, should focus on

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European car retailing poised for shake-up as ‘agency’ model gains support

Implementing the agency model has caused friction at Daimler’s dealers in Austria, Automobilwoche reported in November.

Dealers are unhappy at not being able to set transaction prices and think the maximum agreed agency fee of 5.8 percent of the transaction price isn’t high enough, especially as they still need to hit volume targets to earn it.

The fee drops to 2 percent if the car is sold online and the dealer acts purely as a center for test drives and delivery, another source of friction with dealers who felt the payoff was too low. A spokesperson for Mercedes-Benz Austria told Automobilwoche it had received a commitment from all of the current dealers, “to implement the system in time for the second half of 2020.”

Daimler’s agency model in Sweden pays a fee on car sales but also pays a share of the rent of dealers’ premises, recognizing that Mercedes showrooms need to offer a premium experience, ICDP’s Young said.

In South Africa, BMW pays a straight commission fee, a system that has harmed bigger dealers. “Under the old system, the larger dealers used price discounts to drive volume over a larger area, stealing sales from smaller dealers,” Young said. “Under the agency system, they can no longer do that, so the smaller dealers are winning back customers.”

BMW declared the South African trial a success. “Today I can honestly say not one of the retailers wants to go back, they do not want to return to the old wholesale model, they love it. And the customer reaction we are getting is exemplary as well,” BMW South Africa Managing Director Tim Abbott told UK motoring publication Autocar.

The move to direct sales – where the automaker sells the car to the customer, rather than the dealer – shifts the financial burden. “You’re moving billions out of inventories, removing risk of the inventory out of dealer books on to the manufacturers,” Vertu’s Forrester said. “There are lots of advantages for dealers – lower capital employed, less credit and stock risk.”

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Gift An Evertonian Howard’s Way Film And Support Mental Health Project

Evertonians can get the perfect gift this Christmas with the definitive story of the Blues’ glorious trophy-winning side of the 1980s – and all while helping fund Everton in the Community’s purpose-built mental health facility in Liverpool 4.

The acclaimed documentary Everton – Howard’s Way tells the inside tale of Howard Kendall’s magnificent side and charts the Blues’ rise from a previous decade of struggle and misfortune to an era which saw them win two league titles, an FA Cup and the European Cup Winners’ Cup. 

It’s the perfect film to watch around Christmas with all the family. And with all proceeds from sales of the film being donated to EitC’s The People’s Place, your purchase really will make a difference to the lives of so many people living with poor mental health. 


In May, it was announced that Phil Brown – lifelong Evertonian and Executive Producer of Howard’s Way – pledged to give all proceeds from the film to The People’s Place, which will provide tailored support to promote positive mental health and deliver programmes relating to suicide awareness and prevention. 

The need for a dedicated mental health facility is greater than ever before as the coronavirus pandemic has amplified many of the associated risk factors for poor mental health and suicide such as depression, anxiety and post-traumatic stress and, with thanks to funding received from the sales of Howard’s Way, the Club’s charitable arm is able to move a step closer to construction and hope to begin work on the Spellow Lane site in early 2021.  

Premiered in November 2019 – and featuring names including Andy Gray, Kevin Ratcliffe, Peter Reid, Graeme Sharp and Neville Southall – Howard’s Way is more than the tale of Kendall, a man with Everton in his blood; it is the story of a team intent on greatness and a city united in defiance. It is a football film for all the world to enjoy; a story told by all the heroes of the day – the men who made history. 




The People’s Place will provide a space for people to access a broad range of activities including exercise, arts and culture to improve mental health. People will be able to connect with like-minded individuals who may have experienced similar challenges such as ex-forces personnel, men becoming new parents or families affected by suicide. 

The facility will offer advice and support to users and direct them to the many specialist mental health and crisis centres in the centre whilst it will also incorporate a flexible space to engage with the community as well as gym and activity space as mental health is often improved by physical activity. 


Watch Howard’s Way now:  

Buy the DVD: 

HMV: https://tinyurl.com/upv6zgo 

Amazon : http://amzn.to/2my6wDj 

Sky: https://tinyurl.com/snkt2e2 

Virgin: https://tinyurl.com/vroadqj 

Amazon: https://tinyurl.com/w8oojte 


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Giving Tuesday, gifts ideas to help support women’s athletics

I’ve never been one to shop early for the holidays, but this year is different for all of us in so many ways.

My daughter will stay in her new home in Los Angeles for the holidays, which is heart-wrenching but the smart and safe thing to do.

No Turkey Trot race together. No Thanksgiving dinner. No excursion to Bob’s Trees in Galway. It also means we have to shop much earlier to be sure everything arrives in plenty of time to celebrate a Zoom Christmas.

So with that on my mind and Giving Tuesday approaching,  here’s a list of gifts and donations that help support women and girls in athletics plus charities and foundations that support youth programs.

Albany PAL
During my now-adult son’s years at CBA, his hockey team would volunteer at Lights in the Park, supporting Albany Police Athletic League’s programs. The child care and activities they organize that support young girls and boys in the Albany area are essential — especially during these hard times. There’s no better way for police to foster long-lasting relationships with Albany youth than through PAL. Rummaging through the PAL website, I found that donating to this year’s toy drive is incredibly easy. A list of books, athletic equipment and other items are available for purchase by logging on to the group’s Amazon wish list and the gifts are sent directly to PAL. Visit https://www.albanypal.org for more information.

Pat Summitt Foundation
Shortly after Hall of Fame coach Pat Summitt’s diagnosis in August of 2011, the foundation was formed with a mission to award grants to non-profit organizations that advance research for treatment and cure for Alzheimer’s disease. The foundation website includes many items for sale with proceeds going to help the cause, including “We Back Pat” merchandise, gaiters, facemasks and other Lady Vol items. Go to https://patsummitt.shgstores.com

Boys and Girls Clubs of the Capital Area
Serving Rensselaer and Albany counties, the organization provides childcare, education and sports programs for youth. The Albany and Troy clubs ramped up its food program when the pandemic hit and has developed a fund-raiser that provides a perfect gift for the holidays while supporting a wonderful cause. Donating $40 purchases six meals and in return they will send you a hooded sweatshirt that says “This Sweatshirt Feeds Kids.” A gift of $25 funds four meals and an includes a t-shirt exclaiming  “This Shirt Feeds Kids.” So worth it. Donate at  https://www.bgccapitalarea.org/feedkids.

Supporting college teams
Go to the College of Saint Rose athletics website and you can order fan cutouts to support student-athletes for sports seasons scheduled to resume this winter and spring. You know, like the cutouts you saw at Major League Baseball games. For many years, I’ve attended numerous women’s soccer, women’s and men’s basketball and men’s lacrosse games. While there, I often found myself donating to a softball team’s raffle or another school fundraiser to support athletic programs. By pledging $100 in the name of one of the college’s sports teams, fans can continue

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U.S. women’s national soccer team shows support for Black Lives Matter

The U.S. women’s national soccer team faced off against the Netherlands Friday in its first game in almost nine months  — and did so while protesting racial injustice and demanding “that the liberties and freedoms that our country was founded on extend to everyone.”

a person standing in front of a crowd: Netherlands USA Soccer

© Dean Mouhtaropoulos / AP
Netherlands USA Soccer

In a 50-second video posted on Twitter, the team showed off their jackets, which had “Black Lives Matter” spread across the front over lines of red and blue. 

“As a team we work towards a society where the American ideals are upheld, and Black lives are no longer systemically targeted,” team members narrated throughout the video. “We collectively acknowledge injustice, as that is the first step in working towards correcting it.” 

The team concluded their video message with a tribute to former congressman and civil rights icon John Lewis, who died in July. They reiterated Lewis’ quote that urges “good trouble” as a way to stand up to unjust issues.

“When you see something that is not right, not fair, not just, say something. Do something. Get in trouble, good trouble, necessary trouble.” 

USWNT defender Crystal Dunn posted a separate message of support on Friday, saying, “it is our duty to demand that the liberties and freedoms that our country was founded on extend to everyone.” 

“We protest against racial injustice and police brutality against Black people,” Dunn wrote. “We protest against the racist infrastructures that do not provide equal opportunity for Black and Brown people to fulfill their dreams, including playing on this team.”

Prior to the start of Friday’s game, several players — while donning their Black Lives Matter jackets — kneeled during the national anthem. 

Friday’s game was the U.S. team’s first match abroad since they defeated the Netherlands 2-0 to claim their fourth World Cup title in 2019. The U.S. defeated the Netherlands again on Friday with the same score. 

The U.S. women’s soccer team has not shied away from taking a stand on social justice issues in the past. One of the team’s most famous fights is the one for equal pay and an end to gender discrimination within U.S. Soccer. 

After U.S. Soccer responded to a lawsuit in March by saying the women’s team had less responsibility than the men’s and that men’s soccer requires more skill, the women’s team responded by wearing their warm-up jerseys inside out, hiding the U.S. Soccer crest, at the SheBelieves Cup.

A judge dismissed the claims for equal pay, but the team’s allegations of gender discrimination are still being tried. 

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Gigi Hadid voices her support for Somali model Halima Aden over her regrets over Hijab use in fashion shoots

Gigi Hadid wearing sunglasses

© Bang Showbiz
Gigi Hadid

Gigi Hadid has thrown her support behind Somali model Halima Aden after she spoke out about her regrets of not wearing a Hijab in fashion shoots.

The 23-year-old fashion model took to her Instagram Stories this week to reflect on the various shoots she has done over the years, including her 2017 Arabia cover, and admitted she “made mistakes” when it came to representation of the head covering worn by Muslim women.

Alongside the cover, she wrote: “This wasn’t ‘representation’, this was mockery. I was too young and naive to see it back then.”

She said: “Thanks to Covid-19 and the break away from the industry, I have finally realised where I went wrong in my personal hijab journey.”

Halima admitted she wished she’d always worn her black Hijab like she did for her first campaign for Rihanna’s Fenty Beauty.

She wrote: “I wish I never stopped bringing my black hijab to set. Because the minute I got comfortable … well, let’s just say I got too carried away.”

And on her American Eagle Outfitters campaign where she had a pair of jeans on her head, she added: “As if we ever needed these brands to represent hijabis. They need us. Never the other way around. But I was so desperate back then for any ‘representation’ that I lost touch with who I was.”

And following the post, supermodel Gigi – whose mother, Yolanda Hadid, is Dutch and father, Mohamed Hadid, is Palestinian – has said she is “proud” of her friend for speaking out on her regrets in order to “get back on track with what feels genuine”.

The 25-year-old beauty wrote on her Instagram Stories: “Everyone should go check out @Halima’s story right now.

“It is so important, as a hijabi or not, to self reflect and get back on track with what feels genuine to us – It’s the only way to feel truly fulfilled.

“I learnt through therapy once that if we are assertive with our boundaries, it does not mean that we are ungrateful for opportunity, and it will lead to an end result that does not feel hollow, one where we do not feel take advantaged of.

“Learning that helped me so much.

“My sis Halima, you have inspired me since the day I met you and you continue to make me proud.

“Keep shining, big love. (sic)”

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Looking for gift ideas? Black-owned Cincinnati shops to support for Small Business Saturday

Small Business Saturday is a chance to support local business in our community.

a building with a store on the corner of a street: The store front of the Smith & Hannon Book Store on Vine Street in the Over-the-Rhine neighborhood of Cincinnati on Monday, Nov. 23, 2020.

© Sam Greene
The store front of the Smith & Hannon Book Store on Vine Street in the Over-the-Rhine neighborhood of Cincinnati on Monday, Nov. 23, 2020.

This year, due to the pandemic, our local shops have been struggling, but we can help.

This year, there is a movement saying bye to Black Friday and encouraging people to #BuyBlack Friday. This movement, from Facebook Elevate, is to get people to buy from Black-owned businesses every Friday through Black Friday.

a man standing in front of a building: Cam Means, 27, left, and Marcus Ervin, 29, the owners of Black Owned outside their new store on 822 Elm Street that opens on October 18. The store will sell clothing with the Black Owned label on the items.

© The Enquirer/Cara Owsley
Cam Means, 27, left, and Marcus Ervin, 29, the owners of Black Owned outside their new store on 822 Elm Street that opens on October 18. The store will sell clothing with the Black Owned label on the items.

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A day after Black Friday, on Nov. 28, is a holiday called Small Business Saturday. Another opportunity to give back, support local and support Black-owned businesses owners by visiting one of these stores or shopping online.

Shop local this holiday season: Check out these Cincinnati shops for Small Business Saturday

The coronavirus pandemic has been hard on small businesses, with more than 3.3 million businesses – or 22% – shutting down from February to April, according to the National Bureau of Economic Research. Black-owned businesses were hit even harder, with 41% closing permanently.   

Here’s a list of Black-owned small businesses worth checking out on Small Business Saturday:

If you’re hoping to get in shape …

Give the gift of personal training and classes from 1 More Rep Cincinnati Fitness CenterBody Revamped Bootcamp or Paradise Gym and Fitness Center.

If you’re looking for wellness coaching and health services, try visiting Caldwell Family Wellness, Garden of Wellness Massage Therapy and Just Essential Nutrition.

If you want to give the gift of food …

You can share a meal with a loved one at any of Cincinnati’s Black-owned restaurants. If you want to give a gift, buy a gift card.

More: Cincinnati has a lot of black-owned restaurants. Here are 25 that you should try

If you’re shopping for a fashionista …

You have a ton of options in the Queen City.

Visit Aphrodite Muse Clothing, BlaCk OWned Outerwear or Chic Life Apparel.

You can buy local jewelry from IMGBAT Art and Jewelry and Junebug Jewelry Designs.

a store front at day: The storefront of the Joseph Clark Gallery on Hamilton Avenue in the Northside neighborhood of Cincinnati on Monday, Nov. 23, 2020.

© Sam Greene
The storefront of the Joseph Clark Gallery on Hamilton Avenue in the Northside neighborhood of Cincinnati on Monday, Nov. 23, 2020.

If you want to support local artists …

Cincinnati has a ton of Black artists with their own shops and selling works online.

If you want to support a local Black artist, buy work from Black-owned Joseph Clark Gallery. You can also buy directly from some of the 16 artists who created the Black Lives Matter mural in front of City Hall.

More: Behind the Black Lives Matter

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