Trinity Mouzon Wofford’s Beauty Brand Golde Is Making Wellness Accessible To Everyone

Black Is Beautiful is a monthly column dedicated to Black-owned beauty brands and the founders behind them. These entrepreneurs all have a story to tell. Beauty has always been an important aspect of the Black community — from the way we experiment with our hairstyles and nails to the bold-hued cosmetics that pop on our melanin.

Trinity Mouzon Wofford wanted to create a brand that made self-care easy and approachable for young consumers. For a lot of young people, including Trinity, wellness products can often be extremely expensive and out of reach. Thus, her brand Golde was born, a superfood-based brand that makes everything from face masks to smoothie boosters with one goal: to make wellness accessible to everyone.

When Trinity launched her brand with her partner Issey Kobori in 2017, she was dealing with “frustrating breakouts” which led her to turn to superfoods. “We’re all trying to eat [superfoods] as much as possible, but they’re also so incredible for your skin!” she says. What’s so great about Trinity’s products is the dual usage, both a mask for your face and edible. Teen Vogue spoke with Trinity about merging wellness and beauty, her advice to aspiring beauty entrepreneurs, and her perspective on beauty and imperfections.

Teen Vogue: Why did you want to start your brand?

Trinity Mouzon Wofford: I started Golde because I wanted to create a brand in wellness that made self-care easy and approachable for young consumers. I was feeling really caught between the “crunchy granola” stuff I’d grown up with, and the new wave of prestige offerings that just didn’t resonate. Golde was born to fill that gap and make wellness accessible to everyone.

TV: What are some of the challenges you faced breaking into the industry?

TMW: There have definitely been a lot of challenges along the way. We self-funded the business for over three years, so we had to be really thoughtful about where we could invest our limited resources. In the end, it played to our benefit as it forced us to build creative strategies to get in front of our audience, instead of just paying ungodly amounts in marketing spend, which just isn’t sustainable in the long term.

TV: What pieces of advice would you give to someone who wants to start a beauty business, specifically a black woman?

TMW: I think the biggest piece of advice I would give is to really understand your “why.” Think about what you hope to accomplish with your business — is it a side hustle or the next big thing? All forms of entrepreneurship are equally valid. The sooner you can be honest with yourself about what you want out of the business, the more easily you will navigate the path ahead.

TV: What’s your daily skincare routine look like?

TMW: I keep it pretty simple. My favorite cleanser right now is called Gentle Matter from Klur, a Black-owned brand. A few days a week I’ll mix in one of Golde’s superfood face masks to give my skin a boost. I love mixing the masks into a cleanser because it makes the whole process so effortless. You don’t have to do a whole spa day to take care of your skin! After cleansing I use Epi. Logic’s toner. They’re also Black-owned, and I love that this toner softens my skin without drying it out. My favorite face oil is definitely Cosmic Glow Oil from Supernal. I massage that in for at least a minute because massage is really good for your skin and supporting lymphatic drainage. I don’t wear any makeup 99% of the time, so that’s the extent of my routine!

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